Methods for lead generation in B2B communication
Are you already using lead generation processes in your company?...
Innovation management in B2B - survival strategies in turbulent times.
The market is changing constantly and at an increasingly rapid pace. To...
The most important factors for a successful B2B corporate website
Your website is the centre of your online marketing. It already played...
Instagram in B2B communications: 5 tips on how to get started
The social media platform Instagram is on course for international success....
What is inbound marketing? Basics and recommendations for a customer-centred communication strategy
Inbound marketing has long been a common strategy in B2B - even if it...
Digital branding fallacies in B2B: "We don't need a brand - we're doing the customer journey now".
The Corona pandemic has had a profound impact on the societal...
Customer experience in B2B: a decisive success factor
In the B2B environment, the customer experience plays just as important a role as...
B2B marketing on LinkedIn: opportunities, technical possibilities and costs
What functions does the professional network LinkedIn offer for your B2B marketing?...
How you can use social media for yourself as a medium-sized company
Many medium-sized industrial companies use social media only moderately or...