B2B brand strategy

Create a consensus on the pillars of your success: positioning, target groups, competitors, sales arguments.

B2B brand development with a system.

Products differ less and less. Customers have ever new demands. Brands have to align and sharpen their positioning to market requirements ever faster. How can your company assert itself here? You will find the answer in our strategy workshop. The aim is to focus your competencies on your target groups now and in the future and to distinguish yourself from the competition. So that you can establish your offer sustainably.

Create a consensus on the pillars of your success: positioning, target groups, competitors, sales arguments.

B2B brand development with a system.

Products differ less and less. Customers have ever new demands. Brands have to align and sharpen their positioning to market requirements ever faster. How can your company assert itself here? You will find the answer in our strategy workshop. The aim is to focus your competencies on your target groups now and in the future and to distinguish yourself from the competition. So that you can establish your offer sustainably.

Live Workshop

Over the years, we have continued to optimise our strategy workshops.
We place particular emphasis on certain aspects: 

  • We draw up the agenda in close consultation with you
  • With modern design thinking tools we find the right answers
  • Double staffing to be able to support all participants.
  • Sensitive time management promotes creativity and effectiveness.
  • After the workshop we create a comprehensive protocol

Online Workshop

With our tried-and-tested approach to online workshops, we guarantee
we also guarantee the best results digitally:

  • We use video conferencing with screen sharing and interactive online tools
  • In an early technical check-up, we test the registration processes
  • The Blaupause team is also fully equipped in the home office.
  • We pay attention to sensitive and effective time management
  • We provide you with a clear protocol with all results

Define positioning

Formulate a positioning that differentiates you from your competitors.

Know target groups

Define your target groups and analyse their Pains & Gains

Customise portfolio

Align your portfolio exactly with the needs of your target groups

Corporate Language

Find the right approach for different customers

Simplify processes

Optimise the interaction between development, sales and marketing

Employer Branding

Present yourself as an attractive employer

Customer testimonial to the strategy workshop with Blaupause

Interested?

I am Stefan Weder, Managing Director at Blaupause and I am very much looking forward to your inquiry, or a simple Moin Moin.

CONTACT