Social media
Create real added value with a mix of storytelling and strategy
Create real added value with a mix of storytelling and strategy
Times are changing and the new generations are opening the doors to new communication channels. Social media channels have become an integral part of communication strategies. Particularly in the B2B sector and in niche industries, social networks can be used to achieve strategic corporate goals in a comparatively resource-efficient manner. Social media are therefore a fundamentally important part of your sales strategy.
Consider social media as the emotional flank of your strategy: while the website and brochures focus on factual topics, you use social media to specifically address the limbic system of your target groups, which to a large extent influences our purchasing decisions.
That's why you shoulduse social media
Brand strengthening
With a well thought-out social media strategy, you can retain both customers and employees in the long term. Thanks to the multiplier factor, your content will spread organically - be it through employer ambassadors or collab posts.
Network structure
By building an online community, you not only increase your reach and awareness, but also open the doors to new business opportunities. You also position yourself as a competent partner by sharing useful content with your customers.
Product development
The proximity to the target group enables moods to be recognized at an early stage. Thanks to the possibility of receiving direct feedback from the target group, products and services can be improved and adapted to the needs of customers.
Attracting talent
Applicants use social media in particular to form an impression of new employers, especially the younger generation. Companies that present themselves on these channels show openness to new communication channels and are actively preparing for the future generation change.
Like. Share. Grow.
Would you like to be more successful on social media?Here's how we can help you
Campaign development
Your social media campaigns should be perfectly dovetailed with your brand presence. We define goals together, develop content and implement everything in a targeted manner - so that you reach your target group exactly where they are active.
Target groups definition
Do you want to attract talent, customers or partners? Depending on your goal, we will help you define the right target group. Overall, each social media channel provides an overview of your entire spectrum: as a likeable employer, attractive solution partner or fair partner.
Find channels
Not every channel is suitable for your business. We analyze where your target group is really active and help you select the best platforms for your success.
Editorial plan
We create an interactive editorial plan that our customers can easily access directly. The plan is based on your capacities and ensures that both your topics and spontaneous flashes of inspiration are played out.
Content creation
Creativity, intuition and continuity are the keys to successful social media campaigns. When developing content, the focus should always be on the user and their benefit. We make sure that your content is creative and relevant for your target group.
Measuring success
We make your social media success measurable! We use clearly defined KPIs to analyze your activities and show you what works - and what doesn't. This allows us to optimize your strategy in a targeted manner and achieve the greatest possible impact.
of all 30- to 49-year-olds are registered with at least one social network
of all 50- to 64-year-olds are logged on to at least one social network.
of all B2B companies use social media.
of all B2B brands are positively influenced by social media.
of all B2B buyers are influenced by social networks.
of all B2B companies use LinkedIn to present themselves as employers.
The path to the perfect social media strategy
Brainstorming
Before you get started, ask yourself the crucial questions: What do you want to achieve with your social media presence? Who are your target groups and how can you inspire them? Sit down with your team and collect ideas together and identify the most relevant stories for your target groups.
Annual plan
A clear plan is the be-all and end-all! Create a clear editorial plan in which you define content, formats and publication dates. This way, you always have an overview of the next steps and can manage your social media activities in a targeted manner.
Content
Adapt your content to your target groups and the selected channels. Every social media follows its own trends and mechanisms. Stay up to date, react flexibly to current developments and use viral trends to maximize your reach.
Take part!
Social media thrives on interaction! Like, share, comment and react quickly to messages. An active community doesn't develop by itself - become part of the discussion, be present and maintain a dialog with your followers.
TAX@VISOR:Social media to attract talent
We developed a targeted employer branding campaign for the digital tax firm TAX@Visor to attract qualified tax experts from the Alzenau region.
A central element was the "@" from the logo, which was creatively integrated into word games as a recognition feature. With authentic insights into working life, a focus on real people and approachable communication, we positioned the law firm as an attractive employer and at the same time strengthened the trust of our clients.
How do you optimize your social media activities?
With these 6 steps you will quickly achieve success.
Before you start your social media activities, you should clarify who your target audience is and which platforms they use most often.
Think about what you want to achieve with your social media activities. Do you want to raise awareness of your brand, generate new leads, or strengthen customer loyalty?
Create a plan that describes how you will achieve your goals. Consider your company's specific strengths and weaknesses, as well as the needs of your target audience.
Think about what kind of content you want to share on the different platforms and create it accordingly. Make sure that the content is relevant to your target audience and shows the benefits of your business.
Measure and analyze the results of your activities to find out what works well and what can be improved.
Use the insights from the analysis to adjust and improve your strategy.
Use social media for more reach and loyalty!
I am Yvonne Willmer, Project Manager at Blaupause and I am very much looking forward to your inquiry.