Photo and video production
So that you can move more with your story
So that you can move more with your story
Use professional film and photo production to powerfully present your brand, make complex content understandable and evoke emotions.
Why is it worth it?
simplification
Complex topics are often difficult to convey with text. Real images and videos can present new products, processes, or skills in a much more comprehensible and human way.
Emotional attachment
Films and photos appeal to viewers not only on a rational but also on an emotional level. This is good for memory and for your company's branding.
Attention
Whether you want to introduce or explain a product, present your company or are looking for new colleagues: you can make the most impact with authentic images or dynamic shots.
Employee retention
High-quality visualizations perfectly convey your product quality. Even the finest details become understandable, innovations become tangible, and your customers are thrilled.
Photo production.
Stock images
❌ Interchangeable
❌ Inauthentic
❌ Not very flexible
Own photos
✅ Credibility
✅ Employee identification
✅ Full control
Our shooting for the KREBS Group
The recipe for success for your shoot
The planning
A perfect shoot begins with a structured concept, whether for a brand world or an employer branding campaign. A well-thought-out shoot plan saves time and guarantees impressive results: What is the focus? What message should be conveyed? Who needs to be there, when, and where? Are the locations prepared and appropriately staged? Are all image rights resolved?
The accompaniment
On-site support is crucial to the success of your shoot. Someone with a deep understanding of the concept not only takes care of coordination and timing, but also ensures quality assurance: Do the images fit the concept? Are all design requirements met? Is the desired visual language being consistently implemented? Especially when the images need to be integrated into a specific layout, it's important that the composition is right from the start.
The selection
After the shoot, the most important decision comes: Which images best convey your message? Which shots are most effective for different channels? Which images elicit the best responses? Focus on strategy over quantity and consciously choose motifs that appeal to your target audience. Faces looking into the camera, for example, create a stronger connection.
4 mistakes you should avoid in photo production
Posed poses
Stiff, unnatural poses appear artificial and lack authenticity. Focus on natural portraits and genuine interactions.
No looking into the camera
Eye contact creates closeness and trust. Make sure the images allow direct eye contact with the viewer.
Sterile rooms
Empty offices or production facilities without employees say nothing about your company. Show real teams in action.
Mobile phone snapshots
Taking a quick photo with your smartphone? Sounds convenient, but the quality often suffers. If you want to present your brand professionally, you shouldn't compromise on your imagery.
Video production.
Video is the most popular web format: Users spend a quarter of their total surfing time watching internet videos. Last but not least, videos are perfect "thumbstoppers": They make users stop and take a closer look at the content.
Explanatory videos
Even with tight time and budget constraints, it's possible to produce attractive videos that clearly explain your product and appeal to your target audience. Focusing on the essentials and optimal project management make this possible.
An explanatory film has to get to the point quickly and clearly: What is special about it? How does it work? Why do I need this? Start with the challenge that your solution addresses. Then explain in no uncertain terms how the problem is solved. But don't forget that people are watching the film - and also absorbing all the information emotionally. So make sure that the visuals are of high quality and encourage people to keep watching.
Image films
With a good idea and professional execution, you can achieve excellent results without breaking the bank. Let people speak and create the right overall impression with the right motifs. Above all, tell a coherent story. Because that's the heart of every film.
Teaser video
Do you want to launch a product but can't or don't want to show it yet? Then a teaser film is the tool of choice. With 3D renderings, you can even show things that don't yet exist. A teaser film should pique curiosity about the product launch and must be structured accordingly: Here, too, the problem is at the beginning of the film, with a solution promised later. The perfect cliffhanger is crucial here.
3 steps to the perfect video
The preparation
What message should your film convey? Above all, define the takeaways: What should the viewer do after watching the film? Get your team on board—sales, development, marketing. Together, you'll define the core message. It's best to ensure a broad spectrum: colleagues, both new and long-time employees, from all areas where you're looking to fill positions.
The storyboard
Imagine you are their customer or candidate – depending on whether you're selling something or looking to fill a position. Then ask yourself what's exciting and beneficial about your product or company. And what other manufacturers offer. Find the right story and bring your product or brand to life. What sets you apart from the competition? What sticks in people's minds? Your film should not just inform, but inspire.
The implementation
Once you've decided what you want to show, ask yourself what actually needs to be reshot. Should you use stock footage or your own footage? Your own footage has the advantage of appearing more authentic and being able to be tailored precisely to your message. Always leave filming to a professional. No matter how great your smartphone's camera is, you'll never achieve a satisfactory result.
4 tips you should keep in mind for video production
Consistent corporate design
Always use your film to strengthen your brand as well. So make sure that your corporate design is shown to advantage in all graphic elements.
Channel-specific optimization
From the outset, also make sure that the films work in the respective channels. For example, choose a different length for your homepage or YouTube than for platforms such as LinkedIn or Instagram. The start image should also be adapted.
Simple messages
Your videos must be concise and effective. Avoid superfluous information and focus on the benefits for your target audience.
Authentic content
Show real employees, customers, or production processes instead of just using generic advertising images. This builds trust and makes your company approachable.
It doesn't get more efficient than this: one minute of film equals 8 million words*.
* Dr. James McQuivey of Forrester Research
Give your brand a face!
I am Stefan Weder, Managing Director at Blaupause I'd love to see your visual worlds through the eyes of a customer. Just give me a call.