Product launch
Decide on the success or failure of your new product
Decide on the success or failure of your new product
The key lies in the introduction. Especially in niche markets, it is not so easy to establish yourself with a new product. The level of complexity often stands in the way of quick and simple communication. You can steer the success of your product with clear and targeted messages.
What's in it for you?
Increase in brand awareness
A successful product launch increases the visibility of your brand, strengthens your market position and arouses the interest of new customers.
Quick introduction
A clear strategy enables you to bring your product to market quickly and without delay.
Increased market share
A strategically planned product launch gives you a competitive advantage and increases your market share.
New sources of income
With a well thought-out product, you can reach new customer segments and generate additional sales.
3 steps to market success
Positioning
In kick-off workshops, we ask: What can the new product do? What do customers need? What does the market offer? Using modern design thinking tools, we find the USPs and define which target groups we want to reach. Then we determine which messages are shared via which channels.
Strategy
Once the cornerstones have been clarified, the next step is the strategy. Milestones such as trade fairs or other events are defined. A roadmap is then developed for all media: Landing pages, email campaigns, trade fair appearances, flyers or films for the website, and trade fair walls.
Campaign roll-out
Of course, we also support our clients in the implementation of the campaign. To do this, we use all relevant media, for which we write texts, design layouts, make films or launch posts in the social media channels in a planned manner. Everything so that your products really catch on.
Plan your product launch strategically
Plan your product launch strategically
1. target groups
For your product to be well received, you need to understand exactly who it was developed for. Who are your potential customers? What are their needs, preferences and challenges? Define a precise profiling of your target group in order to adapt your communication strategy optimally to their requirements.
2. clear goals
What specific and measurable goals are you pursuing with the launch of your product? Do you want to achieve a certain market share, address a new target group or retain existing customers? Defining clear KPIs is essential to make the success of your strategy measurable and to take action.
3. sales arguments
What makes your product unique? What specific problems does it solve for your customers? What can it do differently from the competition? How do you communicate the value of your product? The task now is to present the added value of your product in such a convincing way that it attracts maximum attention and precisely meets the needs of your target group.
4. distribution channels
Which communication measures are necessary to inform both internally and externally about the product launch? Which channels are most effective for reaching your target group? Direct sales, trade fairs or digital sales platforms? The right sales mix ensures that your product is visible exactly where your potential customers are looking. The key is to send the right messages to the right target group via the right channels at the right time.
5. training of the sales team
Your sales team is the direct link to your customers. How do you tell the story of your product? How do you structure sales so that customers are convinced?
Customer feedback
Whether a product is accepted in the market or not is usually known by the person who is supposed to buy it. That's why we invite your target groups to webinars in which we present the new product. The feedback tells us which aspects we should focus on in our communication.
Visualize innovations before they become reality
For over 45 years, RWO has been one of the world's leading specialists for water treatment on ships and offshore platforms. For the launch of the new CleanBallast Ocean Barrier System, RWO faced a particular challenge: the product was still under development - so it could not be shown. At the same time, it required a lot of explanation and was technically complex.
A teaser film became the solution: based on CAD data and in close collaboration with engineers and technical experts, a visual representation was created that brings the complex processes of the system - including X-ray perspectives - to life. This made it possible to communicate a previously invisible product in an understandable and convincing way even before its market launch.
Give your product the start it deserves!
I am Yvonne Willmer, your project manager, and I will help you to implement your product launch in a structured and effective way by looking through the customer's eyes - so that an idea becomes a real market success.