Product launch
Product-
introduction
The launch of your new product determines success or failure.
Especially in niche markets, it is not so easy to establish yourself with a new product.
Often the degree of complexity already stands in the way of quick and simple communication. We have the tools and knowledge to successfully introduce products that require explanation to your markets and to convince your customers in the long term.
The launch of your new product determines success or failure.
Especially in niche markets, it is not so easy to establish yourself with a new product.
Often the degree of complexity already stands in the way of quick and simple communication. We have the tools and knowledge to successfully introduce products that require explanation to your markets and to convince your customers in the long term.
Product positioning
In interactive workshops we explore the three basic questions: What can my new product do? What do my customers need? What does the market offer? Using modern design thinking tools, we find out what the unique selling proposition is and which target groups we want to reach. Once this has been clarified, we determine which channels will be used to share which messages.
Campaign development
Once the basic pillars have been clarified, the next step is to develop the campaign. For this purpose, milestones such as trade fairs or other events are defined. Then a roadmap is developed for all media: Landing pages, email campaigns, trade fair appearances, flyers or films for the website, YouTube and trade fair walls.
Campaign roll-out
Of course, we also support our clients in the implementation of the campaign. To do this, we use all relevant media, for which we write texts, design layouts, make films or launch posts in the social media channels in a planned manner. Everything so that your products really catch on.
Customer feedback
Whether a product is accepted in the market or not is usually known by the person who is supposed to buy it. That's why we invite your target groups to webinars in which we present the new product. From the feedback we learn which aspects we should focus on in communication.
Interested?
I am Yvonne Willmer, Project Manager at Blaupause and I am very much looking forward to your inquiry.