Why actually Biz?
Why actually Biz?
We have been supporting marketing decision-makers with Biz since 2004 - because it's about your business. And because we tackle your issues with bite. But above all: with a plan. That's why we're called Blaupause. The Blaupause is the plan - and this is essential for successful implementation. We are in regular contact with marketing decision-makers to keep our finger on the pulse.
We regularly attend industry trade fairs and networking events - where decision-makers meet and trends emerge. This allows us to stay close to developments in capital goods marketing and incorporate the latest market knowledge directly into our strategic consulting.
Everything gets more complicated.We make it simple.
Analyze
Together we put on our customer glasses. We examine your communication from the customer's perspective and identify optimization potential. Take advantage of this initial analysis - free of charge and without obligation.
Listen
In structured workshops, we ask the right questions: Who are you? Who are your customers? What makes you different? Together we develop key messages that will convince your target group.
Structuring
We use the results of the workshop to develop a coherent strategy, documented in the brand manual - with a clear story and positioning as a guide for all stakeholders. We then design a brand world with a precise image-text mechanism.
Realize
Once the strategy is in place, the implementation follows - from the website and brochures to trade fair appearances and the entire brand presence. At the same time, we get your employees on board and support them in the change process.
This is us
2004
Founding year
1970
Customer projects realized since foundation
+10years
our longest customer relationship
3
Nationalities (DE,CH,IT)
66%
Women's quota
100%
More applicants after employee campaign
Stefan Weder
BUSINESS MANAGEMENT and MARKET STRATEGY
Grüezi! I am Stefan Weder, a native of Switzerland, and as the managing owner of Blaupause , I stand for the topic of brand. Previously, I held various positions in international advertising agencies such as FCB, Y&R, Saatchi & Saatchi or Ogilvy Johannesburg. There I was responsible for worldwide image campaigns for Audi, Shell or Lufthansa, for example. At Media Consulta I was head of creative in Berlin, London and Cologne and developed campaigns for federal ministries and EU commissions.
Yvonne Willmer
COMMUNICATION CONSULTING
Hello, I'm Yvonne! At Blaupause , I structure and manage complex projects. I attach particular importance to reliability and partnership-based communication with our clients. My path initially led me through international study programs in the Netherlands, Denmark and Spain. I then started out at two event agencies in Hamburg, where I developed event concepts for specialist conferences and trade fairs - and successfully implemented them for public clients and companies from the private sector throughout Germany.
MartaRosellini
Marta Rosellini
PROJECT MANAGEMENT
Ciao! I'm Marta - and I bring a great deal of Italian passion with me.
I studied translation and communication in Italy - with enthusiasm. My curiosity eventually led me from Genoa to Hamburg.
Here I began my professional journey as an account manager for a renowned Italian gasket manufacturer, where I was responsible for the German and international market.
At Blaupause , I support our clients in the development of communication strategies and campaigns - and guide them safely through the exciting world of communication. A presto!
JasonHarman
Jason Harman
BUSINESS TRAINER
Hello there! I'm Jason Harman. I have been involved in lateral leadership for many years and use my experience to coach leaders and teams. My areas of focus include conflict resolution and negotiation, especially in an intercultural context. With my expertise and passion for agile management and personal development, I complement Blaupause as a strategic consultant in change processes and keynote speaker at events.
MatthiasDrissen
Matthias Drissen
Our partner for web design & e-commerce
Hi, I'm Matthias - and I combine creative web design with technical expertise. I develop tailor-made WordPress websites and online stores with a clear focus on modern UX design, responsive design, strong performance and GDPR-compliant implementation. Using the latest technology and targeted search engine optimization (SEO), I ensure that your online presence not only looks good - but also works and can be found.
JanHagemann
Jan Hagemann
Our partner for graphic design and art direction
Hi, I'm Jan - responsible for design at Blaupause .
I'm curious, committed and creative. With a lot of experience and a good feel for brands, I support our clients in developing an unmistakable appearance. My design concepts work like a construction kit: flexible, cross-media and tailored to your corporate identity. This creates brand worlds that can be experienced consistently and impressively, from the trade fair stand to the brochure.
Synchronize companies, people and communication for maximum growth
Their growth potential unfolds when strategy, communication and people mesh perfectly. With our joint venture STRATYGY, we support medium-sized companies in holistic corporate management. We combine corporate, communications and management consulting by bringing together experienced specialists from all three disciplines. With our comprehensive analyses and tools, we can even guarantee success.
