Corporate design, logo & claim

How to make your brand clear and unmistakable

Make sure that your first impression is convincing.

A strong first impression determines whether your company is perceived as professional, trustworthy and unique. Your corporate design, your logo and your claim are not only aesthetic elements, but also shape how your brand remains in people's minds.

If the corporate design is not clearly defined, your appearance will appear interchangeable.
Without a concise claim, there is no emotional connection to the target group.
A random logo does not tell a story - it is not memorable.

We help you to design your brand visually and in terms of content so that it is immediately recognizable - on every platform and in every medium.

3 misconceptions about corporate design

We've all heard that before. But did you know that this misconception can damage your brand?

Our logo has worked for over 50 years - we don't need to change it!

Wrong. Timeless design is great - but markets, target groups and media are changing. Today, a logo not only has to work on paper, but also on smartphones, social media and apps. Modernization can help to cleverly combine tradition and the future.

Corporate design is only for big companies!

Quite the opposite. Smaller brands in particular benefit enormously from a strong, uniform image. It creates credibility and professionalism - and sets them apart from the competition.

Design is a matter of taste - everyone does it their way.

This is how chaos is created. Corporate design is not a creative concert of wishes, but a strategic instrument. Clear design guidelines help to present the brand consistently and convincingly across all channels.

What makes a strong corporate design?

Recognizability

Your brand must be identifiable at first glance - whether on a website, a business card or an exhibition wall.
Our solution: We define clear design guidelines and create a unique visual concept that makes your brand consistently recognizable.

Brand consistency

A uniform design ensures trust and a professional appearance - both internally and externally.
Our solution: We develop an efficient modular system that enables designs to be transferred to a wide range of media and channels.

Emotional radiance

Colors, shapes, fonts and imagery convey values and feelings - and make your brand tangible.
Our solution: We select design elements in such a way that they reflect your brand identity and trigger the desired emotion and connection in your target group.

Practical example: Logo relaunch for the Krebs Group

For our client Krebs - a group of companies with several subsidiaries - we modernized and unified the existing inconsistent logo structure.
The result: the group of companies now appears more consistent, more professional and visually stronger - with a brand image that creates trust and demonstrates unity. In the course of the logo relaunch, numerous other logos of subsidiaries were added in the new style.

BEFORE

Different fonts, colors and styles made the connection between the brands not immediately recognizable.
Individual logos were too detailed and not optimized for digital applications.
No uniform visual bracket that represents the corporate group as a unit.

AFTER

A harmonious logo family that creates a clear sense of belonging - with uniform typography and stylistic elements.
Each logo retains its individual character, while the brand family is perceived as a cohesive unit.
Optimized designs for digital and analog applications so that the logos work in any size and on any medium.

Our references

Frequent challenges

Outdated design

A logo that was designed decades ago often no longer looks contemporary today and no longer reaches modern target groups optimally.

Lack of scalability

Logos that are not optimized for digital media lose legibility and conciseness - especially on small displays or social media.

Inconsistent brand presence

In corporate groups or brand families, different logos are often created that do not clearly belong together - this dilutes the brand identity.

Oursolutions

Modernization & Redesign

We develop logos that are timeless and modern at the same time, so that your brand will continue to make a powerful impression in the future.

Digital scalability

Whether website, app icon or trade fair stand - we design logos that retain their impact in any size and on any medium.

Uniform logo families

For corporate groups and brand architectures, we create harmonized logo concepts that preserve individuality and at the same time make the group affiliation recognizable at first glance.

Is your logo fit for the future?Let us talk to you!

CONTACT

A claim that hits the mark

"Just Do It", "Think Different", "Vorsprung durch Technik" - good claims stick and arouse emotions. But: Claims that are too long and too generic get lost in the crowd & unclear messages confuse instead of convincing.

What makes a strong claim?

An effective claim sums up your brand, values and attitude in just a few words. It should:

✔ Be memorable - short, clear and easy to remember.
✔ Emotionally touching - conveying an attitude or vision.
✔ Position uniquely - make your brand stand out from the competition.
Have a timeless effect - remain relevant and credible in the future.
✔ Fit the company - reflect your identity and strengths.

When is a new claim due?

Do the relevance check: Check your current claim with these questions:

Does it still reflect your brand? Has your company evolved, but the claim has not?
✔ Does it clearly differentiate you from your competitors? Or could others use the same claim?
✔ Does it create an emotion or does it remain neutral? A strong claim evokes associations and creates a connection.