HolisticMarketing
Strategic workshops
Build consensus on your key success factors in our strategic workshop:
- Find a clear positioning
- Define customer clusters and their Pains & Gains
- Set benchmarks based on competitor communication
- Align your portfolio with your target groups
- Present yourself as an attractive employer
![](https://blaupause.biz/wp-content/uploads/2021/12/Blaupause_strategische_workshops_1.jpg)
![](https://blaupause.biz/wp-content/uploads/2023/01/WAB_Broschuere_Turbula_Mockup-scaled-uai-2276x1707.jpg)
Design & Branding
Your first impression counts. We make sure that it is also convincing. Whether we're helping an EU organisation develop a new logo or impressing eSports and gaming fans.
- Logo
- Exhibition stand
- Packaging design
- Print and marketing materials
- Web design
- Social media materials
- Streaming assets
Employer Branding
How to win the war for talents. Since the shortage of skilled workers has gripped most companies, employers have to apply to female employees. A strong employer brand helps you to attract new female employees and retain them in the long term.
- Strategic development of a modern employer brand
- Positioning your company as an attractive employer
- Activation of own employees as job ambassadors
- Campaign roll-out in all relevant media
![](https://blaupause.biz/wp-content/uploads/2022/12/BLP_Gaming_Visuals_Sunday_Case.jpg)
![](https://blaupause.biz/wp-content/uploads/2024/01/kodiak-website-mockup-scaled-uai-2278x1709.jpg)
Online presence
The website is and remains the hub of your communication. It is therefore all the more important that everything is tidy and easy to find - especially by search engines.
- Development of the page structure
- Elaboration of a web design
- Programming in Wordpress or TYPO3
- Transfer and recreation of the content
- Training for editors
Product launch
For real? A new product? Great! Once we know what it can do, who it benefits and why people should buy it, we make a campaign that sells.
- Analysis of the market environment
- Definition and analysis of the target groups and their wishes
- Definition of the sales arguments
- Development of an entry strategy
- Creation of a communication campaign
- Definition of the analogue and digital distribution channels
![](https://blaupause.biz/wp-content/uploads/2022/05/BLP_Web_Film_Bild_Storyboard_02-uai-754x566.jpg)
![](https://blaupause.biz/wp-content/uploads/2022/04/blaupause_3d-rendering_4-uai-1365x1024.jpg)
3D Renderings &Motion Design
Our 3D renderings are indistinguishable from photographs and whet the appetite with mouth-watering details.
- 100% natural look
- Attractive presentation of complex products and processes
- Still & Moving Image
- 360° representations
- High-Resolution Materials
Project management
Achieve your goals on time and on budget. Reliability is our top priority. That's why we ensure maximum transparency right from the start:
- Agile, interactive project management
- Changes during the process are readjusted
- Strict adherence to costs and timings
- Quality assurance through the 4-eyes principle
![employer branding blaupause communication design agency marketing agency hamburg web media media graphics advertising advertising employee search website website online graphic visual campaign](https://blaupause.biz/wp-content/uploads/2023/05/employer-branding-blaupause-yvonne-willmer-stefan-weder-agency-scaled.jpg)
Trade fair communication
Every trade fair - whether online or live - is information overkill. To help you prevail and make the best use of your resources, we support you in structuring and staging your products from kick-off to debriefing.
- Strategic trade fair planning
- Trade fair positioning and story
- Development of an invitation campaign
- Stand concept and implementation
![](https://blaupause.biz/wp-content/uploads/2021/12/blaupause_messe-scaled-uai-2508x1881.jpg)
![](https://blaupause.biz/wp-content/uploads/2024/03/EU_Erasmus_Kampagne_Mockup-scaled-uai-2276x1707.jpg)
Social media
The right channel, the right style. Social media offer you many opportunities, but they are very fast-moving. Continuous technical innovations make social media marketing particularly interesting, but often make everyday work more difficult.
- Campaign development
- Target group definition
- Find channels
- Content creation
- Measuring success
Content squeezer
Anyone can write texts. Texts that attract, captivate, inspire, stay in the memory and sell are not.
- Development of a corporate questionnaire
- Interview with your project managers
- Creation of the texts
- Implementation in all relevant media
![](https://blaupause.biz/wp-content/uploads/2021/08/blaupause_content-scaled-uai-2508x1881.jpg)
Interest? No? Lie!
![](https://blaupause.biz/wp-content/uploads/2021/12/Blaupause_strategische_workshops_1.jpg)
Strategic workshops
Build consensus on your key success factors in our strategic workshop:
- Find a clear positioning
- Define customer clusters and their Pains & Gains
- Set benchmarks based on competitor communication
- Align your portfolio with your target groups
- Present yourself as an attractive employer
![](https://blaupause.biz/wp-content/uploads/2022/01/blaupause_matchico-uai-800x600.jpg)
Design & Branding
Your first impression counts. We make sure that it is also convincing. Whether we're helping an EU organisation develop a new logo or impressing eSports and gaming fans.
- Logo
- Exhibition stand
- Packaging design
- Print and marketing materials
- Web design
- Social media materials
- Streaming assets
![](https://blaupause.biz/wp-content/uploads/2021/08/blaupause_employer-scaled-uai-2508x1881.jpg)
Employer Branding
How to win the war for talents. Since the shortage of skilled workers has gripped most companies, employers have to apply to female employees. A strong employer brand helps you to attract new female employees and retain them in the long term.
- Strategic development of a modern employer brand
- Positioning your company as an attractive employer
- Activation of own employees as job ambassadors
- Campaign roll-out in all relevant media
![](https://blaupause.biz/wp-content/uploads/2021/08/blaupause_online-scaled-uai-2508x1881.jpg)
Online presence
The website is and remains the hub of your communication. It is therefore all the more important that everything is tidy and easy to find - especially by search engines.
- Development of the page structure
- Elaboration of a web design
- Programming in Wordpress or TYPO3
- Transfer and recreation of the content
- Training for editors
![](https://blaupause.biz/wp-content/uploads/2021/08/blaupause_produkt-scaled-uai-2508x1881.jpg)
Product-introduction
For real? A new product? Great! Once we know what it can do, who it benefits and why people should buy it, we make a campaign that sells.
- Analysis of the market environment
- Definition and analysis of the target groups and their wishes
- Definition of the sales arguments
- Development of an entry strategy
- Creation of a communication campaign
- Definition of the analogue and digital distribution channels
![](https://blaupause.biz/wp-content/uploads/2021/08/blaupause_3d-scaled-uai-2508x1881.jpg)
3D Renderings &Motion Design
Our 3D renderings are indistinguishable from photographs and whet the appetite with mouth-watering details.
- 100% natural look
- Attractive presentation of complex products and processes
- Still & Moving Image
- 360° representations
- High-Resolution Materials
![](https://blaupause.biz/wp-content/uploads/2021/11/projekt_management_3.jpg)
Projectmanagement
Achieve your goals on time and on budget. Reliability is our top priority. That's why we ensure maximum transparency right from the start:
- Agile, interactive project management
- Changes during the process are readjusted
- Strict adherence to costs and timings
- Quality assurance through the 4-eyes principle
![](https://blaupause.biz/wp-content/uploads/2021/12/blaupause_messe-scaled-uai-2508x1881.jpg)
Fair-communication
Every trade fair - whether online or live - is information overkill. To help you prevail and make the best use of your resources, we support you in structuring and staging your products from kick-off to debriefing.
- Strategic trade fair planning
- Trade fair positioning and story
- Development of an invitation campaign
- Stand concept and implementation
![](https://blaupause.biz/wp-content/uploads/2024/03/EU_Erasmus_Kampagne_Mockup-scaled-uai-2276x1707.jpg)
Social media
The right channel, the right style. Social media offer you many opportunities, but they are very fast-moving. Continuous technical innovations make social media marketing particularly interesting, but often make everyday work more difficult.
- Campaign development
- Target group definition
- Find channels
- Content creation
- Measuring success
![](https://blaupause.biz/wp-content/uploads/2021/08/blaupause_content-scaled-uai-2508x1881.jpg)
Content squeezer
Anyone can write texts. Texts that attract, captivate, inspire, stay in the memory and sell are not.
- Development of a corporate questionnaire
- Interview with your project managers
- Creation of the texts
- Implementation in all relevant media