Start with afree analysis
Have you ever wondered how customers perceive your company?
We put on our customer glasses and analyze your brand image. What you get:
- Insights into which information is really relevant for your target groups.
- Clarity on what already shines and where there is still room for improvement.
- Certainty as to whether your communication really sets you apart from the competition.
- Recommendations for action to optimize your communication.
Stefan is looking forward to your message!
E-mail:blaupause
Phone: +49 40 64 225 221
Monday - Friday 09:00 - 18:00
Stefan is looking forward to your message!
E-mail:blaupause
Phone: +49 40 64 225 221
Monday - Friday 09:00 - 18:00
B2B brand development
Your brand is more than just a logo - it is an essential sales tool. With clear goals, a convincing story and strong positioning, you will stand out from the competition and win customers.
- Find a clear positioning and unique selling points
- Define customer clusters and their Pains & Gains
- Sharpen your values, vision and mission
- Strengthen your recognizability
- Find the right customer approach
- Align your portfolio with your target groups
Employer Branding
How to win the war for talents. Since the shortage of skilled workers has gripped most companies, employers have to apply to female employees. A strong employer brand helps you to attract new female employees and retain them in the long term.
- Develop a modern employer brand
- Position yourself as an attractive employer
- Turn your employees into job ambassadors
- Roll out your campaign in a targeted manner
Fair-communication
Trade fairs are loud, crowded and full of information. To stand out, you need a clear strategy and a convincing presentation of your added value - from the kick-off to the debriefing.
- Use your resources efficiently
- Stand out from the crowd
- Turn your stand into a visitor magnet
- Maximize your business opportunities
- Make success measurable
Change communication
Employees are the key to successful change processes. Translate corporate goals into concrete measures and turn your team into active designers. This creates motivation, cohesion and real progress.
- Create greater acceptance
- Strengthen employee identification with your goals
- Implement changes faster
- Promote better internal collaboration
- Increase innovation and creativity
- Ensure sustainable corporate success
Sales strategy
Sustainable growth requires a well thought-out strategy. Define sales targets, implement targeted measures and adapt your story to different target groups and sales channels.
- Create clear sales structures
- Optimize your customer approach
- Increase your sales success measurably
- Acquire new customers in a targeted manner
Product launch
Successfully placing new products on the market? Complexity is often the biggest hurdle. With clear, targeted messages and precise communication, you pave the way to market success.
- Develop an entry strategy
- Bring your product to market faster
- Increase your market share
- Increase your brand awareness
- Open up new sources of income
Interested?
I am Stefan Weder, Managing Director at Blaupause and look forward to hearing from you.