Content squeezer
This is how you get texts, images and designs for your content.
In addition to its purely informational function, content also has a considerable acquisition function. Because well-made content ensures increasing visitor numbers and longer dwell times. These, in turn, cause the search engine to rank the offer with a higher significance - which is important for your ranking. Google attaches great importance to individually created content and rewards well-researched texts. Therefore, the creation and regular maintenance of content is one of the core tasks of every site operator.
This is how you get texts, images and designs for your content.
In addition to its purely informational function, content also has a considerable acquisition function. Because well-made content ensures increasing visitor numbers and longer dwell times. These, in turn, cause the search engine to rank the offer with a higher significance - which is important for your ranking. Google attaches great importance to individually created content and rewards well-researched texts. Therefore, the creation and regular maintenance of content is one of the core tasks of every site operator.
The right content.
Which project owner has time for reference reports or product descriptions?
We provide the right content in 4 steps.
Before we start with individual articles, we develop a basic questionnaire to ensure serial and consistent content creation under your brand umbrella. This ensures that each piece of content is aligned with your brand attributes. The basic questionnaire for a case contains questions on the topics of goal, challenge, solution, benefits/advantages, facts.
Once a topic has been defined, we research and review new and existing material. We then tailor the basic questionnaire to the topic and send it to your project owner, who (ideally) fills it out.
In an interview lasting about one hour with your project owner, we discuss open questions about the completed questionnaires and close gaps in the content. Sketches, reports and pictures created in the course of the project are helpful.
From the collected information, we write a cross-media usable basic text that connects the main message of the case with your brand world and is formulated according to SEO aspects. The form of the basic text is usually a PR article or a white paper and can be shortened to all other media such as websites, brochures and social media channels.
Content is by no means just text. That's why we also develop films, photos and layouts with our clients. Of course, we pay attention to the behaviour of search engines as well as to the expectations of website visitors and their interaction on the website.
The results.
Interested?
I am Yvonne Willmer, Project Manager at Blaupause and I am very much looking forward to your inquiry.