Strategic communications consulting for medium-sized companies
Strategic communicationsconsulting for medium-sized companies
How often do you have the feeling that your products are not properly understood in the market? Probably more often than you would like. Because every product that is not understood costs money and stands in the way of your company's growth. The most common cause: the lack of an external view. This results in a dangerous internal view that does not take enough account of customer needs. That's why we always look at your company and your offering through the customer's eyes. It sharpens the focus on what really counts - the wishes and expectations of your customers.
Your marketing should contribute to achieving your sales targets, but ...
- They lack the common thread
- You don't know how to gain more visibility
- You can't get your horsepower on the road
You want to attract the best talent and avoid turnover, but ...
- You lack a strategy for effective employee recruitment
- You don't know which arguments to use to inspire top talent
- You don't know how to retain existing employees emotionally
Start with afree analysis
Have you ever wondered how customers perceive your company?
We put on our customer glasses and analyze your brand image. What you get:
- Insights into which information is really relevant for your target groups.
- Clarity on what already shines and where there is still room for improvement.
- Certainty as to whether your communication really sets you apart from the competition.
- Recommendations for action to optimize your communication.
Stefan is looking forward to your message!
E-Mail: stefan.weder@blaupause.biz
Phone: +49 40 64 225 221
Monday - Friday 09:00 - 18:00
Stefan is looking forward to your message!
E-Mail: stefan.weder@blaupause.biz
Phone: +49 40 64 225 221
Monday - Friday 09:00 - 18:00
OUR SERVICES
Strategy first.
When we work with you to develop B2B brand communication, the strategy always comes first.
OUR TOOLBOX
OUR REFERENCES
So becomes yourstory tangible
HAKAMA: Complexity in a nutshell
Many companies - including HAKAMA - face the challenge of presenting complex topics in a concise way. A strong key visual gets to the heart of this message: an origami butterfly made of thin sheet metal. It combines aesthetics with technical precision and highlights the company's expertise in sheet metal processing. The result is an unmistakable visual identity that clearly communicates the added value and reflects the quality of the services at the highest level.
MAXIMATOR: Brand strategy that opens up new markets
MAXIMATOR is a leader in high-pressure, testing, hydraulic and pneumatic technology. The challenge: a positioning that appeals equally to different target groups. The common denominator - high pressure - became the bracket for clear, emotional communication. The result was an image that unites customer needs and opens doors. Thanks to the new appearance at the food trade fair, MAXIMATOR came into contact with Nestlé - and entered a new sector.
CANCER: Turning 80 million into 100.
The KREBS Group has long suffered from fragmented communication. Today, it bundles its decades of expertise in a clear, uniform brand identity. Under the claim "Clear. Strong. Nordic.", a brand identity has been created that reflects the strength of the group - and creates a force for growth from many individual strengths. In this way, the KREBS Group uses the synergies between its subsidiaries to sustainably accelerate growth.
What our customers say
Marja Wahls
Head of Marketing at the Krebs Group
"The collaboration with Blaupause was a complete success for us. We were particularly impressed by the strategic approach, which clearly focused on our corporate values and goals. The development of the brand world, which authentically reflects both our North German origins and our sense of humor, exceeded our expectations. The creative ideas and consistent implementation have strengthened our brand identity in the long term."
Björn Kaduk
Head of Marketing at Jung Process Systems GmbH
"Thanks to the new brand strategy, we now present ourselves as a strong, unified group without losing our individual identity. The clear brand architecture and the creative concept have noticeably strengthened our public image - both for customers and employees."
Dennis Heinrichs
Head Of Brand Marketing at Sunday GmbH
"At Sunday, we try to implement as much as possible ourselves. But sometimes you need outside help. From the first meeting, the team at Blaupause presented themselves as a relaxed and efficient partner with an interest in our brand. Together we have created a product that we can proudly hand over to our new employees and that represents our brand perfectly."
Lavinia Schäfer
Marketing Communication & Branding at Aerzener Maschinenfabrik GmbH
"I would like to thank you for the great collaboration and presentation! We really hit the mark! It couldn't have gone better!"
Graduate physicist Stefan G. Brenner
Managing Director at ClassiX Software GmbH
"Blaupause proved to be an experienced sparring partner when it comes to complex topics. In our three-day workshop, we scrutinized our previous communication strategy and together looked for ways to make our offering, which requires explanation, more tangible for customers more quickly. We succeeded. I'm happy to recommend the consultants at Blaupause ."
Alexander Meltzow
Managing Director at Tax@visor
"Thanks to the creative employer branding strategy, we have established ourselves as an attractive employer in the region. The campaign was not only innovative, but also precisely tailored to our target group - with noticeable success in recruiting employees."
Benefit from our cross-industry experience
Benefit from our cross-industry experience
Renewable energies
Machine and plant construction
High-tech
Life Science
Institutions
Law firms
IT
Logistics and packaging
Why Blaupause?
View from outside
With a focus on customer needs, we ensure that your messages are clear and target group-oriented - without any technical jargon.
Structured approach
Successful brand communication needs a solid foundation. Instead of jumping straight into implementation, we follow a structured process.
Holistic perspective
For us, marketing is more than just appealing visuals - we see your brand presence as an integral part of your corporate strategy.
The more complex, the better
We translate highly technical topics that require explanation in such a way that their quality becomes understandable, convincing and tangible in every medium.
Heads full of ideas,hearts full ofpassion
In our interdisciplinary team, we are constantly looking for new ways to convince demanding target groups on all relevant channels. To this end, we work with our broad network of long-standing partners who support our strategic approach and share our quality standards: from WordPress programmers to 3D artists. And if the idea calls for it, even with sand artists or ice sculptors.
STEFAN WEDER
YVONNE WILLMER
MARTA ROSELLINI
Thank you.
