New ways for
leading B2B brands

Looking for a full service agency in Hamburg? We offer you something better!

You want to strengthen your brand communication sustainably and assert yourself as a leading solution provider?

Since 2004, our interdisciplinary team has been supporting leading industrial companies from Germany and Switzerland in optimizing their brand communication. As a communications consultancy in Hamburg, we are constantly looking for new ways to make industrial brands shine.

We are more than a classic B2B advertising agency!

In order to develop a convincing and sustainable brand communication with you, the strategy is always our first priority.

Using agile methods and stringent procedures, we position your B2B brand as a structured problem solver and define unique added values. No matter how complex your products or services are: With strategically well thought-out solutions and excellent designs, we create cross-media communication that convinces your internal and external target groups - personally, in analogue and digital form.

As a strategic communications consultancy, we offer you the complete range of services of a full-service agency:

To this end, we work with a broad network of long-standing partners who support our strategic approach and share our quality standards.

To ensure maximum momentum for your brand communication, we accompany you with our Brand Evolution Process, in which we constantly align your brand with changing customer requirements, competitive offers and our own range of products. Long-term partnerships with our customers are therefore very important to us.

Rufen Sie an: Wir freuen uns auf Sie!

Overview of our services

Would you like to refocus your brand or sharpen your positioning?

Lay the foundation for your communication in our strategy workshop.

  Let's move to the Blaupause Strategy Workshop!

Would you like more success at trade fairs?

Ensure maximum customer proximity before, during and after trade fairs.

  Let's move to the Blaupause Trade Fair-Matrix!

Would you like to optimise your digital communication?

Whether homepage or social media: get quickly and easily to your digital strategy.

  Let's move to Blaupause Digital!

You would like to convince customers with good content?

With our strategic content marketing and our proven "Content-Squeezer", you can get relevant content that feeds into your brand essence in just a few steps.

  Let's go for strategic content marketing!

Would you like to optimise your communication and exploit potential?

Improve the interaction of your media by means of 360-degree communication.

  On to the components of cross-media communication.

Strategic product marketing in B2B

Accompany the product life cycle with the right communication at the right time.

  On to strategic product marketing!

You have another request?

  Let's go to Blaupause!

Who we work for


Blaupause proved to be an experienced sparring partner when it comes to complex issues. In our three-day workshop, we questioned our previous communication strategy and together we looked for ways to make our offer, which required explanation, more tangible for customers. We succeeded. I am happy to recommend Blaupause consultants to others.

Dipl.-Physiker Stefan G. Brenner
Managing Director ClassiX Software GmbH

With a good sense of proportion and the right eye for currents, Blaupause brings the barge safely into the harbour.

Dr. Bernd Allekotte, LL.M.
Grünecker Patent- und Rechtsanwälte PartG mbB

After a structuring workshop, Blaupause quickly grasped our challenging topic and quickly conceived and sensitively designed our website. The design of the logo and the corporate design delivered first-class results - we were highly satisfied with that. I can only recommend Blaupause.

Prof. Dr. med. Thomas Ruhstaller
Head of Medical Oncology, Brustzentrum Ostschweiz

Thanks to the holistic approach of Blaupause, we were able to appear at InnoTrans in a new guise - from the trade fair invitation and landing page to the trade fair stand, the overall picture was convincing.

Iris Krivan
Head of marketing HAKAMA and BACHER

Blaupause accompanied us strategically and operationally in the development of our new website. We achieved all the goals we had set ourselves with regard to the repositioning of our brand: we were able to modernise our communications considerably and believe that the new brand world will enable us to live up to our role as industry leader.

Nils Petersohn
Managing Director, Hubert Stüken GmbH & Co. KG

We were looking for an emotional anchor to convey our somewhat complicated services in a simple and fast way. Blaupause proposed to develop an animated character who, as brand ambassador, explains the complex interrelationships in a simple way. From the initial idea to the integration into our advertising material, the process proceeded rapidly and we are happy to have an expressive team member.

Steffen Jurtz
Managing Director, NEXTRAIL GmbH

I would like to thank Blaupause for the excellent cooperation on both strategic issues and creative implementation. In our many years of cooperation with innovative design-thinking workshops, we have been able to sharpen the positioning of Bacher AG and have implemented a brand world that Blaupause has masterfully implemented on all relevant channels: from the logo to the image film to the trade fair stand at InnoTrans. Bacher AG will continue to take advantage of Blaupause's consulting services in the future. I personally can warmly recommend Blaupause!

André Bösch
Head of Sales & Project Management, Bacher AG, Schweiz

Our goal was to reposition WITTE from a pure product provider to a solution partner and to re-communicate WITTE with a concise B2B brand. Blaupause has accompanied us on this way: With their strategic brand evolution process and creative ideas, we quickly came up with a new image, presenting ourselves as a leading competence partner for gear pumps with high expertise. Blaupause convinced us with their high expertise in the field of mechanical engineering, a differentiated view and versatile competences to fulfill the work package. But above all, the chemistry was right!

Bjoern Kaduk
Head of Marketing, WITTE PUMPS & TECHNOLOGY GmbH

Our industry experience in B2B

To ensure that your communication measures hit the mark, a profound understanding of your industry and that of your customers is essential. We at Blaupause have built up this industry know-how over many years and expand our horizon with every new project. Please find below an overview of our customers' technical industries and markets. The link will take you directly to our references:

To our references

Mechanical Engineering

Packaging industry

Medical Technology

Industrial applications

Railway Systems



law firms

Examples of Realisation


Amazing results from sheet metal.

An inspiration for tomorrow's travel.

For Bacher AG

Zeppelin Power Systems

Competence brochures with power and system


World market leader in high-pressure technology.

An inspiration for tomorrow's travel.

For Bacher AG


  to the case


  to the case
logo_Boll & Kirch Filterbau

Boll & Kirch Filterbau

  to the case
logo_Witte Pumpen

Witte Pumpen

  to the case


  to the case


  to the case


  to the case

At the pulse of B2B communication.

In order to always be at the forefront of development, we are in regular contact with 750 decision-makers from B2B marketing. We are also an active member of the Bundesverband Industrie Kommunikation (bvik). This enables us to keep abreast of the latest developments in capital goods marketing and to provide our customers with optimal strategic advice. Close to the market, far into the future.

Visit us in Hamburg. Nowhere else does the sky shine as beautifully grey as here.

Hello, Alster!

Do you have any questions or would you like to discuss industrial communication with us without obligation?

Then call us at +49 40 64 225 220 or
send us an e-mail at

Visit us!

Blaupause KfK GmbH & Co. KG
Papenhuder Straße 35
D-22087 Hamburg