New ways for
leading B2B brands

Directly to your target groups:
With a passion for brands and B2B know-how.

Our interdisciplinary team of brand strategists has been consulting leading global industrial companies from Germany and Switzerland since 2004.

For them, we define added value, compare it with competitors' offers and tailor it to the requirements of the target groups.

From this, we develop strategies, texts, brand worlds, positioning, websites, brochures or trade fair campaigns.

Our goal is for you to assert yourself in the market as a leading solution provider.

Overview of our services

Would you like to refocus your brand or sharpen your positioning?

Lay the foundation for your communication in our strategy workshop.

  Let's move to the Blaupause Strategy Workshop!

Would you like more success at trade fairs?

Ensure maximum customer proximity before, during and after trade fairs.

  Let's move to the Blaupause Trade Fair-Matrix!

Would you like to optimise your digital communication?

Whether homepage or social media: get quickly and easily to your digital strategy.

  Let's move to Blaupause Digital!

Would you like expert texts from experts?

With our Content-Squeezer you get in a few steps to relevant contents, which pay in on your brand core.

  Let's go to the Blaupause Content-Squeezer!

Would you like to impress with print?

Convince your target groups with modern print media in a sustainable and emotional way.

  Let's go to the Print-Performer.

You have another request?

  Let's go to Blaupause!

Who we work for

Examples of Realisation


Amazing results from sheet metal.

An inspiration for tomorrow's travel.

For Bacher AG

Zeppelin Power Systems

Competence brochures with power and system


World market leader in high-pressure technology.

An inspiration for tomorrow's travel.

For Bacher AG


Preisgekürter Webauftritt für die Kanzlei Grünecker


  Zum Case

Boll & Kirch Filterbau

Witte Pumpen

Innovatives Messekonzept für das Industrieunternehmen AVISTA OIL AG



At the pulse of B2B communication.

In order to always be at the forefront of development, we are in regular contact with 750 decision-makers from B2B marketing. We are also an active member of the Bundesverband Industrie Kommunikation (bvik). This enables us to keep abreast of the latest developments in capital goods marketing and to provide our customers with optimal strategic advice. Close to the market, far into the future.



Daniel Kurzweg

Stefan Weder

+49 40 64 225221

Visit us in Hamburg. Nowhere else does the sky shine as beautifully grey as here.

Hello, Alster!

Do you have any questions or would you like to discuss industrial communication with us without obligation?

Then call us at +49 40 64 225 220 or
send us an e-mail at

Visit us!

Blaupause KfK GmbH & Co. KG
Papenhuder Straße 35
D-22087 Hamburg