Websites
Clear the digital path for new customers
Clear the digital path for new customers
Are you looking for the ideal way to improve your customer relationships in digital channels and increase sales? We'll help you find your digital strategy quickly and easily.
We analyze your online visibility and help you to improve it with the help of strategic content, SEO and SEA measures. We provide holistic support - from conception, design and programming to photo production and strategic content creation.
Using your website to promote your business
Visibilityincrease
An optimized website (SEO, loading times, mobile-friendly) lands high up in the search results - and brings more visitors, leads and sales. Because if you can't be found, you don't exist for potential customers.
Purchase decisionsteer
Every shopper primarily looks for information online. A clear structure, comprehensible content and a high level of user-friendliness help your customers to find all relevant information quickly - and to make a decision in your favor.
Competitionoutperform
A professional website enables you to tell your story in a unique way. People, emotions and personality make the difference. If you tell your story better than the competition, you will win new customers and market share.
Building trustcreate
A high-quality website shows you as an established and reputable company. It is the ideal medium for presenting yourself as a credible partner and building long-term customer loyalty. A poorly designed website, on the other hand, can put prospective customers off.
processesautomate
Your website works for you around the clock. FAQs, online appointment booking, live chat or automated quote requests ensure that everything runs smoothly. This saves time and costs - and at the same time ensures more inquiries and customers.
Employer brandStrengthen
It's not just customers who search online - potential employees do too. With an appealing careers page and authentic insights into working life, you can attract qualified talent more easily.
Start with afree analysis
We analyze your web presence and that of your competitors - consistently
consistently through the customer's eyes. We show what is convincing and where there is potential.
- Insights into which information is really relevant for your target groups.
- Clarity on what already shines and where there is still room for improvement.
- Certainty as to whether your communication really sets you apart from the competition.
- Recommendations for action to optimize your communication.
Stefan is looking forward to your message!
E-mail:blaupause
Phone: +49 40 64 225 221
Monday - Friday 09:00 - 18:00
Stefan is looking forward to your message!
E-mail:blaupause
Phone: +49 40 64 225 221
Monday - Friday 09:00 - 18:00
KODIAK: Competence has a face
Kodiak is a leading provider of integrated project management in the field of renewable energies. The new website visually sets the company apart from the crowd - with an independent brand world that clearly highlights its core competencies.
Before:
After:
Instead of an anonymous platform, Kodiak now shows what really counts: the people behind the success. A strong visual concept and a structured user experience make the specialists' expertise tangible.
MORE than a business card.
You are wasting potential.
Hidden advantages
You explain in detail what you do - but not what benefits it has for your customers. Your added value is either not there at all or hidden deep in subpages. But this is exactly the information that your customers want to see immediately.
We, we, we ...
If your website only talks about you but hardly addresses the needs of your customers, you will lose them. Worse still, if you don't show any references or evidence of your expertise, you won't come across as credible.
Challenging technology
Your website is a list of products, functions and technical details - but your customer wonders: What's in it for me? If there are no faces or a clear contact person, the visitor feels left alone. Without a personal connection, there is no motivation to get in touch.
Text-heavy content
Is your website text-heavy, overloaded with information and looks like a wall of words? Your customers don't have time to wade through long paragraphs - and disappear.
Where should I click?
If visitors don't know where to click, your website is doomed to failure. A lack of orientation and unclear navigation mean that customers are annoyed and leave. Those who have to search for a long time will click on to the competition.
This is what a good website looks like
Customer benefit first
Your customers want to understand immediately what you can do for them. Place the most important information at the top: What problems do you solve? What specific benefits do you offer? This way, your customer will feel that they have been met and will quickly find their way around.
Direct approach
Speak directly to your customers, ask questions, address specific problems and requests. A direct approach reduces distance, builds trust and shows that you have your customers in focus.
Emotional attachment
Customers don't just buy products - they are looking for long-term partnerships. Show the people behind your company. A team photo, personal insights or a friendly contact person create trust and make you approachable.
Less is more
Focus on the essentials. Clear, simple messages and a clear layout make it easier for visitors to grasp the most important information at a glance. Make it easy for your customers!
Funnel structure
Intuitive user guidance leads your visitors to the next step - be it a purchase decision or an inquiry. With well thought-out UX, clear navigation and strong call-to-actions, you can guide your customers exactly where you want them to go.
OUR STRATEGIC WORKSHOP
How to create a well thought-out website concept
Where do you currently stand?
Before we design the future of your website, we take a critical look at the current situation. In doing so, we put ourselves in the shoes of your customers - putting on customer glasses is the keyword here.
Questions that we clarify:
✅ What information is available on your current website - and what is missing?
✅ Do customers find their way around easily or is content difficult to find?
✅ Is your offer clearly understandable? Or do questions remain unanswered?
✅ Which areas are already working well and where is there room for improvement?
An honest inventory helps you to identify specific optimization opportunities.
What drives your target group?
Your customers are the heart of your website. But do you know their true needs, fears and expectations?
We use modern design thinking tools such as the empathy map to analyze
✅ What challenges and concerns do your customers have?
✅ What expectations do they have of your offer?
✅ Which arguments and messages specifically meet their needs?
By understanding your customers better, we can design a website that answers their questions, builds trust and invites interaction.
Is your offer clearly positioned?
Your website must present your offer in such a way that your customers can identify with it. In this step, we examine
✅ Which products or services are particularly relevant for your customers?
✅ How well does your content reflect the actual needs of your target groups?
✅ Which of your offers have the greatest sales potential and should be placed prominently?
The result of this analysis forms the basis for a structured wireframe sketch that clearly and comprehensibly arranges the most important content of your website.
What drives your competition?
To stand out from the competition, you need to know how your competitors present themselves online. We analyze together:
✅ Who are your main competitors?
✅ How do they address their customers? (Tonality, language style, direct or formal approach?)
✅ What added value and benefits do they emphasize?
✅ How do you use visual elements, images and designs?
A look at your competitors will help you to sharpen your own positioning and clearly differentiate yourself.
What makes you truly unique?
Many companies believe that their USPs lie in technical features - but it is often emotional factors that make the difference.
In this step, we identify:
✅ What really sets you apart from the competition?
✅ Which of your core messages generate the greatest added value for your customers?
✅ How do we align your USPs with the expectations of your target group?
Clear differentiation helps you to position yourself as a strong brand and convince your customers in a targeted manner.
What success stories do you use to create trust?
References and successful projects are the best proof of your expertise. But instead of presenting pure facts, we tell the stories from the customer's point of view:
✅ What challenge did the customer have?
✅ What was your solution - and what made it special?
✅ What concrete successes and improvements were achieved?
Success stories make your expertise tangible, authentic and convincing - an essential component of a strong website!
KREBS: A strong brand personality with a Nordic character
The Krebs Group has developed from a traditional corrosion protection company into a versatile provider of logistics, maintenance and training services.
Before:
After:
Under the claim "Clear. Strong. Nordic.", a unique visual language was developed that makes the company unmistakable. The focus is on the employees - not as abstract figures, but as real faces of the company. This made Krebs a tangible, authentic brand with a strong recognition value.
Your website can do more - use its full potential.
I am Yvonne Willmer, your project manager, and I look at your website through the customer's eyes. Just give me a call.