SAST Solutions protects SAP systems worldwide from cyber attacks, manipulation, espionage and data theft with its top-class IT security specialists.

The challenge.
Although the company has a modern team spirit and makes the most of all the opportunities for attractive remuneration, like many companies in the IT sector, it struggles to attract the best talent. The war for talent is becoming increasingly demanding in view of the shortage of skilled workers and the growing demand for IT security professionals. At the same time, SAST Solutions faced another challenge:
The takeover by the American group Pathlock turned a predominantly German-speaking company into part of an international network. In order for the integration of the teams and processes to succeed, well thought-out change communication was required.

The solution
SAST Solutions commissioned Blaupause to develop a strong employer brand in order to attract and retain talent. At the same time, the merger with Pathlock was to be accompanied by communication so that the teams not only feel part of a new corporate culture, but also actively participate in shaping it.

• Employer branding: In a workshop, we analyzed what makes working at SAST unique, what talent is needed and how SAST stands out from other employers. This resulted in four core values that formed the basis for an employer branding campaign. This conveys the new Employer Benefits & Values using multimedia - via face-to-face marketing, social media, job portals and the company website.
• Change communication: To ensure that the integration with Pathlock was successful, Blaupause accompanied the process with a well thought-out communication strategy.
  • Kickoff event: A large employee event introduced the new owner and brought the team into contact with international business practices in a fun way.
  • Workshops & mindset shift: Interactive sessions helped to promote openness towards new structures and international colleagues.
  • Employee satisfaction & feedback rounds: Regular internal surveys ensured that the workforce feels heard and can actively help shape change processes.
  • Branding "Off to new galaxies": The entire change project was communicated under a creative leitmotif in Star Trek style - a playful but effective way to generate enthusiasm for the new corporate journey.

The result
The close integration of employer branding and change communication not only strengthened the employer brand, but also successfully supported the integration into the international group. SAST Solutions has established itself as an attractive employer and an integral part of the Pathlock Group - with a strong identity and motivated teams.