Excor

The challenge.
Founded in 1991, EXCOR is today the market and technology leader for temporary corrosion protection. Within the last almost 30 years, it has developed through its own innovative strength from a supplier of VCI packaging products to a holistic solution provider for VCI corrosion protection - with its own research. However, the image of the brand could not keep up with this rapid development and was recently often perceived by customers as conservative. EXCOR therefore commissioned Blaupause to get to the bottom of today's brand essence and develop a more modern image.

The solution
For the development,
Blaupause started with a strategic workshop in which EXCOR employees from various departments participated. Here it quickly came to light that the EXCOR team is anything but conservative. EXCOR is a dynamic partner that tackles challenges in an unconventional way and, as a technology leader, makes a significant contribution to creating value for customers through sustainable and efficient solutions.
Blaupause started on this basis with the development of the new brand identity, which communicates the clear superiority strikingly internally and externally. The superior differentiation from the competitive environment gives the brand additional charisma and provides the sales department with a perfect starting position to convince target groups in the long term.

Service: Workshop / Brand presentation / Trade fair presentation
Website: en.excor.com