Successful candidate experience management - your path to becoming a top employer brand!

In today's hyper-connected world, where organizations are in a constant...


Get more out of your B2B marketing through effective project management!

Good project management is essential in marketing. It ensures that all...


Starting the new year with good intentions - even in the office.

New Year's resolutions in the office The turn of the year is always a good opportunity to...


Employer branding: importance, goals and structuring of a successful employer branding process

The widespread shortage of skilled workers presents companies with major...


Methods for lead generation in B2B communication

Are you already using lead generation processes in your company?...


Meeting time wasters: A guide to a more efficient meeting culture

For many employees in medium-sized companies, meetings in the...


New territory in sales: When suddenly everything has to run digitally.

Many of us have already got used to the new working day: we have...


Customer experience in B2B: a decisive success factor

In the B2B environment, the customer experience plays just as important a role as...