The challenge.
RIECKERMANN operates as a general contractor for industrial plants, primarily in Southeast Asia, where European components are preferably used.
The range of products and services is extremely diverse and service-related, which also had an impact on communication: Getting the many abstract added values under one hat is not easy - and a clear case for Blaupause.

The solution
In a two-day workshop involving staff from all over Southeast Asia, we laid the foundation for a clear hierarchy of arguments and a brand world that combines customer satisfaction and clever investment planning with a unique range of products. The result came to fruition for the first time at ACHEMA 2018 and convinced both customers and employees. The stand developed an attractive effect and was very well attended throughout the entire trade fair.