HEROSE is a leading manufacturer of safety valves, particularly in the low-temperature range.

The challenge
Top quality is of the utmost importance. But with the slogan "Valves to Endure", the company was unable to differentiate itself from the competition. Added value relevant to the target group was not addressed. With ACHEMA 2018, an important trade fair, just around the corner, HEROSE called in Blaupause to present the company in the best possible light in a difficult environment.

The solution
In a strategic workshop, we discovered that HEROSE quality is not only achieved through special industry knowledge, but above all thanks to particularly committed employees. The specialized team and the will to perform at the highest level guarantee that customers are always on the safe side when it comes to handling prints, even under the toughest conditions.

This is why we position HEROSE as the customer-oriented experts for dealing with pressure: as the "HEROSE of Pressure"! This enables us to achieve a unique brand image that radiates both internally and externally: every employee is a HEROSE of Pressure - and their expertise also makes their customers a HEROSE of Pressure.

The trade fair experience
To demonstrate that the safety valves can withstand even the most extreme conditions - especially ultra-low temperatures - we decided on a spectacular presentation at ACHEMA: we literally froze the products in ice! The result was astonishing, attracted an enormous number of visitors and led to a full exhibition stand.

We developed a creative and interactive concept for the trade fair invitation: an invitation made of untearable paper. The invitation was emblazoned with the provocative question "Bet you can't break it?" - a symbolic reference to the incredible resilience of HEROSE products.