The challenge
HEROSE is a leading manufacturer of safety valves, especially in the low-temperature range. There, highest quality is of utmost importance. But with the slogan "Valves to Endure", the company could not differentiate itself from the competition. Added values relevant to the target group were not addressed. As an important trade fair, ACHEMA 2018, was just around the corner, HEROSE called in Blaupause to optimally present the company in a difficult environment.

The solution
In a strategic workshop, we found out that HEROSE quality is not only achieved through special knowledge of the industry, but above all thanks to particularly committed employees. The specialised team and the will to give top performance guarantee that customers are always on the safe side when it comes to dealing with pressures, even under the toughest conditions.

That is why we position HEROSE as the customer-oriented experts for dealing with pressures: As the "HEROSE of Pressure"! In this way, we achieve a unique brand image that radiates both internally and externally: every employee is a HEROSE of Pressure - and through their expertise also makes their customers a HEROSE of Pressure.

The result
The HEROSE of Pressure - to be experienced at ACHEMA 2018.