Maximum market presence for high pressure technology.
MAXIMATOR GmbH is the global market and technology leader for high-pressure and testing technology as well as for
hydraulics and pneumatics.
The challenge.
Maximator serves customers from very different sectors with a broad product range consisting of pumps and testing services. The company was looking for a clear positioning and a brand identity that would appeal to all target groups.
The solution
After a strategy workshop, Blaupause repositioned the brand as a market leader. And developed a picture-text-mechanism to communicate the strengths and unique selling points for each target industry in an argumentative and emotional way. The brand world was implemented on all necessary media.