Maximum market presence for high-pressure technology
MAXIMATOR GmbH is the global market and technology leader for high-pressure and testing technology as well as for hydraulics and pneumatics.

The challenge
MAXIMATOR serves customers from very different sectors with a broad product range consisting of pumps and testing services - from the food industry to the automotive sector and the energy industry. They were looking for a clear positioning and a brand identity that would appeal to all target groups - each with their own KPIs and individual needs. But what connects them all?

The solution
Following a strategy workshop, the shared value that high pressure offers customers was determined: MAXIMATOR stands for quality. And quality means high pressure. Instead of just saying: "Our products are high quality", we focused on high pressure as a universal solution for the problems of the various target groups. A solution that is relevant for all target industries.

In order to make this message emotionally and argumentatively tangible, we developed an image-text mechanic that showcases MAXIMATOR's unique selling points individually for each target industry. At the center of the campaign are the end users of MAXIMATOR customers - with their specific pains and challenges.

One example? The production of instant coffee. MAXIMATOR's high-pressure pumps are the only way to achieve perfect granulation in the grinding process - ensuring full aroma development and perfect flavor consistency. Thanks to the new, high-quality and emotional brand image with which MAXIMATOR presented itself at the food trade fair, a new door opened: Nestlé became aware of MAXIMATOR - and new business opportunities arose. A perfect example of how a strong brand world opens up new markets and customers.

The result
A strong trade fair presence with a high level of attention and a consistently full stand. The clear positioning created new market opportunities, e.g. Nestlé.