A new view of screening
RHEWUM is a leading solution partner in industrial screening technology and develops screening machines of unsurpassed reliability.

The challenge
Even the world's best screening machine doesn't show what it's made of - let alone the perfect application solution behind it. That's why RHEWUM asked us to find a new way to communicate the leading solution partner in industrial screening technology across all media - and to charge up the slogan "Enjoy the Difference".

At the same time, RHEWUM faced an internal challenge in sales: the management wanted to modernize the organization and make it more efficient. The aim was to dovetail sales more closely with the new brand world, optimize processes and pave the way for a successful future.

The solution
In our strategy workshop, we defined the traditional German brand as the market and technology leader for screening machines. And it doesn't talk about machines, but about everything that leads to the best screening solution for every material. This is exactly where we discovered the opportunity to charge up "Enjoy the Difference". Because where others screen, we pay attention: to the special challenges, customer requirements, quality, total costs, etc.

In collaboration with the sand artist Eva Aibazova, we developed a unique image world with faces made of screen material: emotional and very close to the customer with his needs for perfect separation of his screenings.

The sales workshop
In order to integrate the new brand world into sales in a targeted manner, we held a sales workshop with the management and the sales team. The aim was to develop a clear sales strategy that strengthens the brand and improves customer communication.

Important findings from the workshop:

• Brand world as a sales booster: The emotional imagery and the new positioning were rated positively across the board and are to be expanded in further sales materials.
• Optimization opportunities in the sales process: While the sales team highlighted tried-and-tested structures, the workshop identified potential for further improving processes and responding to customer inquiries in an even more targeted manner.
• Clear, binding customer communication is essential: Customers are not only looking for quality, but also reliability - a quick and structured response to inquiries is crucial for success.

The result
The combination of the new brand world and revised sales strategy ensures that RHEWUM not only has a visually distinctive presence, but also responds more specifically to customer needs. The findings from the workshop were incorporated into specific measures to future-proof the sales department.