Innovation management in B2B - survival strategies in turbulent times.
The market is changing constantly and at an increasingly rapid pace. To...
Corporate website, microsite or landing page: What do you need what for?
Your corporate website is the linchpin of your online presence....
The five phases of design thinking
Even though the approach of design thinking has been around for several decades,...
Leading from the Home Office: Rethinking Leadership
Due to the Corona loosenings of the last weeks, some...
Save resources with well thought-out marketing processes
Employees in marketing departments or agencies often have to deal with...
Employer branding during the crisis: Why investing in an employer brand pays off especially in difficult times.
Dark clouds still hang in the sky of German industry. Even before...
The most important factors for a successful B2B corporate website
Your website is the centre of your online marketing. It already played...
New territory in sales: When suddenly everything has to run digitally.
Many of us have already got used to the new working day: we have...
Why Germans duplicate the most work in comparison to other countries and how you can change this in your company
The advantages and disadvantages of home offices are certainly debatable,...
Instagram in B2B communications: 5 tips on how to get started
The social media platform Instagram is on course for international success....