Why Germans duplicate the most work in comparison to other countries and how you can change this in your company
The advantages and disadvantages of home offices are certainly debatable,...
Instagram in B2B communications: 5 tips on how to get started
The social media platform Instagram is on course for international success....
What is inbound marketing? Basics and recommendations for a customer-centred communication strategy
Inbound marketing has long been a common strategy in B2B - even if it...
Digital branding fallacies in B2B: "We don't need a brand - we're doing the customer journey now".
The Corona pandemic has had a profound impact on the societal...
Customer experience in B2B: a decisive success factor
In the B2B environment, the customer experience plays just as important a role as...
Marketing measures with which you can defy the Corona pandemic
As an industrial company, how do you use your marketing budget now that...
5 steps to the optimal case study - generate leads with convincing content
In industry, everything revolves around products that require explanation and complex...
Seize opportunities digitally: Conducting workshops online
In the wake of the Corona crisis, we must all, in our private and...
Communication in the Corona Crisis
The news about the spread of the Corona virus is coming thick and fast in the...