Sunday
Sunday is a leading developer and publisher of hyper-casual games for those who like to be entertained on their smartphones. The 50+ employees provide over 100M downloads, 10 hit games and 20M monthly users.
The challenge
As a global player with big ambitions, the company relies on first-class employees who could also be hired by Google or Facebook for more money and prestige. It is therefore important to have an attractive employer brand that charges working at Sunday with emotion. Sunday uses its own digital media. But how does employer branding work in the real world?
The solution
In a joint discussion, we came up with the idea of developing a welcome box for new employees that goes beyond all previous standards. Blaupause subsequently presented several ideas, of which the Sunday logo in gift box format was the clear favorite. The ice box can be opened in style and surprises inside with useful and trendy SUNDAY merch: branded socks, drinking bottles or power banks.
The result
Great joy and a strong bond right from the start.
Service: Employer branding merchandise and mailings
Website: https://sunday.gg/
Dennis Heinrichs
Head Of Brand Marketing at Sunday
"At Sunday, we try to implement as much as possible ourselves. But sometimes you need outside help. From the first meeting, the team at Blaupause presented themselves as a relaxed and efficient partner with an interest in our brand. Together we have created a product that we can proudly hand over to our new employees and that represents our brand perfectly."
