Repositioning as an inspired technology leader.
BACHER AG is a leading system partner for intelligent solutions in the areas of light and climate in rail transport. Inspired by natural light and positive moods in nature, the company creates uniquely forward-looking solutions that enhance passengers' sense of well-being. Following a strategy workshop, Blaupause repositioned the brand as a technology leader inspired by nature. And developed an image-text mechanic to communicate the company's strengths and unique selling points in an argumentative and emotional way. The brand world was implemented on all necessary media.