Customer experience in B2B: a decisive success factor
In the B2B environment, the customer experience plays just as important a role as...
Marketing measures with which you can defy the Corona pandemic
As an industrial company, how do you use your marketing budget now that...
Why video marketing should not be missing from your B2B marketing mix and how you can get started
The video platform YouTube is now one of the largest search engines in the...
5 steps to the optimal case study - generate leads with convincing content
In industry, everything revolves around products that require explanation and complex...
Seize opportunities digitally: Conducting workshops online
In the wake of the Corona crisis, we must all, in our private and...
Communication in the Corona Crisis
The news about the spread of the Corona virus is coming thick and fast in the...
Advantages of close cooperation between marketing and sales engineers
In the marketing of industrial goods and solutions requiring explanation...
The common thread in your B2B communication
Many companies lack a common thread in their communication. This costs...
Increase the brand awareness of your B2B company: with the Visibility Matrix.
Design Thinking Methods - Part 4: Visibility Matrix In our series...