The five phases of design thinking
Even though the approach of design thinking has been around for several decades,...
Leading from the Home Office: Rethinking Leadership
Due to the Corona loosenings of the last weeks, some...
Save resources with well thought-out marketing processes
Employees in marketing departments or agencies often have to deal with...
Employer branding during the crisis: Why investing in an employer brand pays off especially in difficult times.
Dark clouds still hang in the sky of German industry. Even before...
Meeting time wasters: A guide to a more efficient meeting culture
For many employees in medium-sized companies, meetings in the...
The most important factors for a successful B2B corporate website
Your website is the centre of your online marketing. It already played...
New territory in sales: When suddenly everything has to run digitally.
Many of us have already got used to the new working day: we have...
Why Germans duplicate the most work in comparison to other countries and how you can change this in your company
The advantages and disadvantages of home offices are certainly debatable,...
Digital branding fallacies in B2B: "We don't need a brand - we're doing the customer journey now".
The Corona pandemic has had a profound impact on the societal...
Customer experience in B2B: a decisive success factor
In the B2B environment, the customer experience plays just as important a role as...