A fine appearance for the leading partner in thin sheet processing.
HAKAMA is a leading global solution partner for thin sheet metal enclosures for the protection of technology. With aesthetically and functionally unsurpassed results, the traditional Swiss company sets standards in the production of thin sheet metal solutions.

The challenge.
Engineering services and products with the client's logo offer hardly any visual material for effective corporate communication. Many companies - including HAKAMA - face the challenge of presenting complex topics in a concise way. This made the desire to create a catchy image for the traditional brand in a difficult market segment all the more urgent.

The solution
After our strategy workshop, the brand was positioned as the Swiss market leader for thin sheet metal processing in many sectors: from the pharmaceutical industry and electronics to telecommunications. To this end, we developed the origami made of sheet metal - a key visual that gets to the heart of the brand's aesthetic strengths and expertise in sheet metal processing. The origami butterfly combines aesthetics with technical precision and makes HAKAMA's expertise visible. The result is an unmistakable visual identity that impressively showcases the added value and reflects the quality of the services at the highest level.

Thanks to the striking key visual, HAKAMA's brand identity changed fundamentally: from a functional but visually restrained appearance to a strong visual presence with a high recognition value. This transformed an inconspicuous appearance into a memorable brand world that consistently conveys the quality and aspirations of the brand to the outside world.

The result.
The key visual has been working reliably since 2015 and makes marketing very efficient and eye-catching. The clear visual language supports corporate communication in the long term and strengthens HAKAMA's position as a leading partner in thin sheet metal processing.