How you can use social media for yourself as a medium-sized company
Many medium-sized industrial companies use social media only moderately or...
A gender-equitable language in marketing
Addressing your target groups in a personal and involving way has...
Advantages of close cooperation between marketing and sales engineers
In the marketing of industrial goods and solutions requiring explanation...
The common thread in your B2B communication
Many companies lack a common thread in their communication. This costs...
Photo shoot vs. stock images - Which is more suitable in B2B marketing?
Whether on the brochure cover, your trade fair wall or in the next big...
Increase the brand awareness of your B2B company: with the Visibility Matrix.
Design Thinking Methods - Part 4: Visibility Matrix In our series...
The best tool to find your USPs and added values.
Design Thinking Methods - Part 3: USP Battlefield In our series...
Improve your customers' experience of the customer journey.
Design Thinking Methods - Part 2: Customer Journey In our series...
How to use storytelling in your B2B communication.
We know storytelling mainly from B2C marketing, but also in...