RIECKERMANN operates as a general contractor for industrial plants primarily in Southeast Asia, where European components are preferred.
The product range is extremely diverse and service-oriented, which also had an effect on communication: It is not easy to reconcile the many abstract added values - a clear case for Blaupause.
In a two-day workshop involving employees from all over Southeast Asia, we laid the foundation for a clear hierarchy of arguments and a brand world that combines customer satisfaction and clever investment planning with a unique range of products.
The result came to bear for the first time at ACHEMA 2018 and convinced both customers and employees. The stand developed an attractive effect and was very well attended throughout the fair.