RIECKERMANN operates as a general contractor for industrial plants primarily in Southeast Asia, where European components are preferred. The product range is extremely diverse and service-oriented, which also had an effect on communication: It is not easy to reconcile the many abstract added values - a clear case for Blaupause.
In a two-day workshop involving employees from all over Southeast Asia, we laid the foundation for a clear hierarchy of arguments and a brand world that combines customer satisfaction and clever investment planning with a unique range of products. The result came to bear for the first time at ACHEMA 2018 and convinced both customers and employees. The stand developed an attractive effect and was very well attended throughout the fair.
Hall renderings for the new image world of Rieckermann
As a general contractor for industrial plants, Rieckermann lacks concrete products that could be displayed or purchased. This is a real challenge that all service-oriented companies face when communicating. Especially since the results achieved are highly individualized and do not address all customer segments equally.
In order to develop a strong brand world for Rieckermann, we worked closely with the project manager at Rieckermann to create computer models of typical industry facilities and halls for the core target groups - leaving out customer-specific details. In this way, designs for modern facilities were created, which we presented in a ready-to-use state or as a planned extension with elegant sketches. In order to express the advantages of Rieckermann services, we presented representative example customers as testimonials in front of the renderings. They convey the slogan "They make me say wow!" as well as an application-specific added value as a classic Reason Why from Rieckermann.