Weltmarktführer in Hochdrucktechnologie.

Maximum market presence for high-pressure technology.

MAXIMATOR GmbH is the worldwide market and technology leader for high-pressure and testing technology as well as for hydraulics and pneumatics.

The challenge

Maximator serves customers from very different sectors with a broad product range consisting of pumps and testing services. We were looking for a clear positioning and a brand presence that appeals to all target groups.

The solution

After a strategy workshop, Blaupause repositioned the brand as market leader. And developed a brand campaign with which the strengths and unique selling propositions for each target industry could be communicated argumentatively and emotionally. The implementation of the brand world took place on all necessary media.

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