Systematic sales:Clear strategy, measurable success
47.7% of German industrial companies report a lack of orders.
Source: ifo Institute study October 2024
Fewer orders, tougher competition - time for a strong sales strategy!
Orders are not coming in, competition is getting tougher and traditional sales methods are no longer effective. Those who do not act strategically now will lose market share and growth potential.
Your sales department can do more!
With a well thought-out sales strategy, you can create clear structures, optimize your customer approach and measurably increase your sales success. We support medium-sized industrial companies in optimizing their sales processes and acquiring new customers in a targeted manner.
The challenge
The challenge:Where many companies stumble
1. inefficient use of resources: without a clear allocation of roles, sales activities are carried out in an uncoordinated manner, resulting in a loss of valuable time and potential.
2. lack of prioritization: If there is no system in place, the wrong customers are often approached or important leads are not systematically followed up.
3. lack of scalability: An unstructured sales team cannot manage growth efficiently because there is no standardized procedure for acquiring new customers and customer care.
1. active sales instead of hope: Successful companies rely on targeted lead generation (e.g. landing pages, social selling, trade fairs) instead of waiting for random inquiries.
2. missed market opportunities: Without a lead generation system, potential customers remain undiscovered while competitors with proactive strategies gain market share.
3. lack of predictability: If leads are generated in an unstructured or random manner, it is impossible to create sales forecasts or deploy sales resources in a targeted manner.
1. no clear unique selling proposition (USP): Without a precise positioning, the brand becomes blurred in the market and customers do not recognize any clear added value compared to the competition.
2. weak persuasiveness in sales: salespeople do not have a consistent story or argumentation, which leads to inconsistent and unconvincing customer conversations.
3. loss of potential customers: If the benefits of a product or service are not clearly communicated, potential customers will drop out or opt for a competitor.
1. sales & marketing not coordinated: A lack of synergy between these departments means that valuable content (e.g. whitepapers, blog articles) is not used for lead generation.
2. inefficient processes & duplication of work: When departments work in isolation, redundant tasks, unclear responsibilities and inefficient workflows arise.
3. weak customer service: A lack of internal communication often means that sales and customer service are not sufficiently networked - the result is dissatisfied customers and missed upselling opportunities.
Fill your order books.
Immerse yourself in the customer perspective
Immerse yourself in the customer perspective
Our workshop tools help you to put yourself in the shoes of your target groups. Together, we identify the specific needs of your customers - and develop a sales strategy that is precisely tailored to them.
Our approach: strategy meets practice
Our sales workshops are practical and individual. We take care of:
- Structured customer approach: How do you target A, B and C customers?
- Clear processes & responsibilities: Who is responsible for what?
- Systematic lead generation: from trade fair strategies to LinkedIn.
- Strong sales arguments & storytelling: getting your products into the minds of customers.
- Digital sales approaches: Landing pages for targeted lead generation.
- Use effective synergies: Optimally dovetailing sales & marketing.
Step by step to a successful sales strategy: this is how a workshop with us works
Step by step to a successful sales strategy: this is how a workshop with us works
1. analysis & objective
Where does your sales organization stand today? (customer segmentation, lead generation, processes)
What challenges do you face? (Internal silos, unclear structures, competition)
What goals are realistic? (Increase in sales, customer loyalty, internationalization)
Result: Transparent inventory with clear fields of action.
2. optimize strategy & sales processes
Professionalize lead generation: LinkedIn, landing pages, trade fairs, events.
Use internal synergies: Collaboration between sales, marketing & product development.
Better support for A & B customers: Who needs which approach?
Result: A structured sales system that makes optimal use of resources.
3. develop sales arguments & storytelling
Clearly define your USP: Why exactly should customers buy from you?
Pitch training: Elevator pitch for trade fairs, tenders & acquisition meetings.
Optimize sales documents: Presentations, references, social proof.
Result: a strong sales team with clear arguments.
4. implementation & support
Develop a sales roadmap: Clear steps for the coming months.
Involve employees: Sales training & change processes.
Sustainable optimization: success monitoring & fine-tuning.
Result: a well thought-out sales system with measurable success.
Digital sales strategies: landing pages as lead generators
In addition to traditional sales strategies, we rely on digital methods that make sales more efficient and scalable. With optimized landing pages, you generate qualified leads that your sales department can process directly.
Precise target group approach & lead generation
An optimized landing page gets to the heart of the core message and guides visitors specifically to make contact - with clear sales arguments and smart forms.
Efficient integration & automation
The collected contact data flows directly into your CRM system and enables structured tracking with automated or manual follow-ups.
Technically & visually optimized implementation
We design and implement landing pages in WordPress & Co., including conversion optimization and SEO and SEA for maximum reach.
Use your full sales potential!
I'm Stefan Weder, Managing Director at Blaupause , and I'd be delighted if you'd like to look through the lens of leads with us in order to optimize your sales from the customer's perspective.