As the youngest member I bring the latest findings from the university environment into the Blaupause projects. During my studies of sociology at the University of Leipzig I learned a lot about human perception and decision-making processes. This enables me to put myself in the shoes of our clients and their target groups and derive relevant communication measures. In addition, I have gained practical insights into automobile production at Mercedes-Benz, which have already proved helpful in numerous campaign developments. I use my passion for copywriting to create relevant and creative content in order to present even complex products and processes in an interesting and clear way. As a native of Stuttgart, I particularly look forward to building linguistic and emotional bridges between Hamburg and Swabian companies.