Strategic communication in B2B: success factors for companies
Welcome to our blog for strategic communication in the B2B sector!
In today's business world, targeted and thoughtful communication is the key to success. On our blog, we share valuable insights, best practices and current trends to take your corporate communications to the next level. Whether you're looking for effective communication strategies, practical tips or innovative approaches, you'll find everything you need to successfully reach and inspire your target groups in the B2B sector.
Let our experts inspire you and find out how you can develop communication strategies that create real added value for your company.
Overengineering: kills all B2B communication.
A new product comes onto the market. Packed with functions, technically impressive, thought through down to the last detail. The developers are...
Brand, content, sales: how to live a stringent positioning across all channels
This is the fifth and final part of our series of articles on B2B positioning 2025. After purpose, data, micro-positioning and humanization...
Humanizing the brand: How to make your B2B company personal and approachable
This is the fourth part of our series on B2B positioning in 2025. After purpose-driven positioning, data-based decisions and...
Micro-positioning in B2B: Why specialization is crucial
This is the third part of our series of articles on B2B positioning in 2025. In the previous articles, we looked at why purpose-driven...
Data-based positioning in B2B: Why well-founded decisions are replacing gut feeling
This is the next installment in our series of articles on B2B positioning 2025. After taking a look at purpose-driven positioning, this...
Purpose-driven positioning in B2B: Why attitude becomes a competitive advantage
This is the first part of our series of articles on B2B positioning in 2025. Over the coming weeks, we will be highlighting the key trends that will...
B2B positioning 2025: trends you need to know now
In an increasingly saturated market environment, precise positioning in the B2B sector is crucial for sustainable success. Classic...
Thought leadership in B2B: How to position your company as an opinion leader
In today's B2B landscape, thought leadership is more than just a buzzword - it's a strategic tool to build trust, build confidence and...
Successful candidate experience management - your path to becoming a top employer brand!
In today's hyper-connected world, where companies are in constant competition, it is more crucial than ever to stand out from the crowd....
Why SEO is also worthwhile for B2B companies in niche markets.
In today's digital age, a strong online presence is essential for companies to reach potential customers and succeed in the...
Maximize success and attractiveness: The unbeatable combination of employee satisfaction and employer branding!
Medium-sized companies in particular face the challenge of attracting and retaining talented employees in order to compete successfully in...
Get more out of your B2B marketing through effective project management!
Good project management is essential in marketing. It ensures that all necessary tasks are completed on time and that the...
Starting the new year with good intentions - even in the office.
New Year's resolutions in the office The turn of the year is always a good time to set new goals and tackle change....
Employer branding: importance, goals and structuring of a successful employer branding process
The widespread shortage of skilled workers poses major challenges for companies. This makes it all the more important to strengthen one's own employer brand...
Logo relaunch - how to succeed!
The logo adaptationThe realignment of a brand, a changed service portfolio or the merger or spin-off of a company can be reasons...
Methods for lead generation in B2B communication
Do you already use lead generation processes in your company? Do you differentiate between "inbound" and "outbound"? And how do you qualify...
Innovation management in B2B - survival strategies in turbulent times.
The market is changing constantly and at an increasingly rapid pace. To keep up with the competition, B2B companies have to be creative and...
Corporate website, microsite or landing page: What do you need what for?
Your corporate website is the hub of your online presence. All your online marketing activities converge here. In the...
The five phases of design thinking
Even though the approach of design thinking has been used and applied for several decades, it still endures today and even in the year...
Leading from the Home Office: Rethinking Leadership
The Corona relaxations of recent weeks have already allowed some workers to return to the office, but the opportunity to get out of the...
Save resources with well thought-out marketing processes
Employees in marketing departments or agencies often have to fight prejudices. Contrary to some beliefs, creative work consists of...
Employer branding during the crisis: Why investing in an employer brand pays off especially in difficult times.
Dark clouds still hang in the sky of German industry. Even before the Corona pandemic almost paralysed the global economy,...
Meeting time wasters: A guide to a more efficient meeting culture
Meetings are a thorn in the side of many employees in medium-sized companies: all too often there is no structured agenda,...
The most important factors for a successful B2B corporate website
Your website is the centre of your online marketing. It has always played an important role in the marketing mix. Now more than ever, because...
New territory in sales: When suddenly everything has to run digitally.
Many of us have already got used to the new working routine: we have developed our own home office routine, made arrangements by...
Why Germans duplicate the most work in comparison to other countries and how you can change this in your company
The pros and cons of home offices are certainly debatable, but one development is quite positive: due to the lack of...
Instagram in B2B communications: 5 tips on how to get started
The social media platform Instagram is on course for international success. Continuously increasing user numbers reflect the popularity of the...
What is inbound marketing? Basics and recommendations for a customer-centred communication strategy
Inbound marketing has long been a common strategy in B2B - even if it may not always have been called that. Ultimately, it is understood...
Digital branding fallacies in B2B: "We don't need a brand - we're doing the customer journey now".
The Corona pandemic has profound effects on social life and the economy. Especially in the B2B environment, companies have to...
Customer experience in B2B: a decisive success factor
In the B2B environment, the customer experience plays just as important a role as we already know from B2C. As a customer, we value a...
Marketing measures with which you can defy the Corona pandemic
As an industrial company, how do you use your marketing budget now that live events are cancelled? Where can the time saved perhaps even be used to...
Why video marketing should not be missing from your B2B marketing mix and how you can get started
The video platform YouTube is one of the largest search engines in the world today. Every month, the platform registers over 3 billion...
5 steps to the optimal case study - generate leads with convincing content
In industry, everything revolves around products and complex services that require explanation. This regularly presents marketing with a major...
B2B marketing on LinkedIn: opportunities, technical possibilities and costs
What functions does the professional network LinkedIn offer for your B2B marketing? Find out here how the platform has developed over the last...
Seize opportunities digitally: Conducting workshops online
In the wake of the Corona crisis, we all need to rethink and become creative in our private and business lives - even more creative than else....
How you can use social media for yourself as a medium-sized company
Many medium-sized industrial companies use social media only moderately or not at all. The reason often given for this is that social networks are...
A guide for your Corona landing page
Last week we already introduced you to a sensible structure for your crisis communication in our blog article. One of these...
A gender-equitable language in marketing
Do you attach great importance to addressing your target groups in a personal and involving way? Of course it is. Have you already tried...
Communication in the Corona Crisis
News about the spread of the Corona virus has been coming thick and fast in recent weeks. The news fluctuates between panic and de-escalation....
4 criteria for finding the right B2B agency.
Looking for the right marketing agency for your B2B company? Learn here how to choose between a nice and a suitable agency....