WITTE is one of the leading manufacturers of gear pumps for the chemical, cosmetics and food industries. Technologically at the highest level, the company stands for precision, durability and individual solutions. However, the previous brand identity focused on technical details - and failed to communicate the added value for customers clearly or even emotionally.

The challenge.
Gear pumps are highly complex products whose function and advantages are not immediately obvious. The fact that they are intended for many different industries does not make it any easier to address the target group. That is why the introduction of two new products at ACHEMA was intended to arouse interest and build trust.

The solution.
In a strategic brand workshop, we worked with the WITTE team to develop a new understanding of the brand image. The focus was no longer on the product, but on the people: WITTE employees who passionately contribute to the solution every day.
The new claim "My pump for your process" sums up this change in perspective. It combines concrete benefits for customers with a personal touch and creates proximity across all sectors. At the same time, a clear product structure was developed, which is complemented by a visually high-quality 3D industry landscape. This means that customers from the chemical, cosmetics and food industries can recognize themselves immediately - without having to wade through technical specifications.
A structured trade fair communication strategy was developed for the product launch at ACHEMA - from the preparation phase to the follow-up. The highlight was an e-mail invitation campaign that not only drew attention to new products, but also offered real added value: free webinars on the use of gear pumps in specific industries.

The result.
A successful product launch, a full trade fair stand and significantly more website visitors. Thanks to the more emotional, user-centered appearance, WITTE was able to strengthen its market position and sustainably expand customer loyalty.