The challenge
Hubert Stüken GmbH & Co. KG has been a leading solution partner for high-precision deep-drawn metal parts for decades. However, the long-standing tradition of the family-owned company did not only ensure trust. The reputation as a traditional company overshadowed the innovative competence of the technology leader. That's why STÜKEN commissioned Blaupause to develop a modern appearance that on the one hand preserves the company's DNA, which is rich in tradition, and on the other hand places the striving for further development at the center of a cross-media communication.

The solution
In our strategy workshop, we found out that STÜKEN should not focus solely on its previous core competence of deep drawing. Instead, the positioning must include other processing techniques and express the claim to always offer something more than the customer expects. From this we developed the slogan: "The STÜKEN MORE", which is supplemented with typical attributes depending on the application: A STÜKEN MORE quality / flexibility / precision ... Around this slogan we developed a new corporate identity, which initially manifested itself in a new website. From the structure to the design to the programming and the creation of all content incl. photo shoot, we ensured a modern presence in several languages - for Ein STÜKEN MEHR reach.