Plan IT transformation securely with GORDIS
GORDIS advises companies on IT transformation processes and is a leading software developer in this field. With innovative strategies and holistic solutions, GORDIS makes change management for complex IT landscapes easier and more reliable.

The challenge
Highly complex subject areas and a wide variety of target groups in different sectors had to be structured and networked in such a way that the concrete offer as well as the resulting benefits were immediately apparent to the users - and classified as relevant. This required an in-depth examination of the products, the target groups and the market.

The solution
In an agile workshop, we used the latest design thinking tools to find out where the company's purpose lies and which products and added values can be derived from it. We summarised the result in a newly developed brand world with a striking image/text mechanism. This enables an individual and convincing target group approach. Based on the brand world, we developed GORDIS Corporate Design and designed the new website.