Pioneering railroad technology presented in an understandable and appealing way.
Nextrail stands for innovative solutions in rail safety technology - from the initial idea to the planning and implementation of complex systems. The company combines in-depth engineering expertise and supports infrastructure projects that reshape mobility.

The challenge.
Nextrail's highly complex range of services requires explanation - and is difficult for many target groups to access at first glance. Technical depth and engineering thinking characterized the corporate communication. Our task was to prepare the content in such a way that it would be understandable and attractive to non-experts without losing any of its technical precision. At the same time, Nextrail was to be experienced as a modern, likeable company.

The solution.
In a strategy workshop, we developed key messages and identified outstanding reference projects as "beacons". These references were presented clearly - for use on the website and in presentations.
To also create an emotional approach, we developed a likeable 3D character as an explanatory mascot. This gave the brand a friendly, unmistakable face that combines technology and humanity in a unique way.
We also staged the teams in the modern offices. In this way, the technical expertise was brought to life.