Grünecker Patent- and Attorneys at Law

Grünecker is one of the world's largest and most active intellectual property law firms. Since 1924, Grünecker has been protecting and defending intellectual property of global corporations, medium-sized companies or start-ups.

The challenge.
Development of a new brand world and implementation on analog and digital media.

The solution
After a strategy workshop, Blaupause conducted a brand repositioning and developed a brand world that was awarded 1st prize in the "Branding" category at the PMN Management Awards. Reason: "This gives Grünecker its very own, distinctive image that fits right into its innovative field of law: unique, new and simply charming."

Service: Workshop / Branding / Corporate Design / Web Design / Shooting
Website: grunecker.de