When every minute counts - The implementation of the NextGenerationEU campaign
The EU wants to inform citizens about active support for the green transition in Europe through EU funding programs. This ambitious campaign is also to be implemented in Germany, and in record time - with impressive results.

The challenge.
At first glance, the implementation seemed simple - the design guidelines were already in place. But in less than two weeks, a photo shoot and elements for an out-of-home and digital campaign had to be completed, including visuals, an article and an Instagram reel. At the same time, the complex content had to be prepared in an understandable way for local target groups.

The solution.
Efficient project management, clear communication and a reliable network of experienced partners enabled the flexible execution of the shoot and the precise implementation of all 15 campaign elements. Despite the tight schedule, there was enough room for coordination and several optimization rounds to perfectly adapt the campaign to the target group. The strategic development of the key messages played a central role in this. The messages were sharpened in direct coordination with the central contacts of the EU Commission Germany in order to target them specifically at the German audience. This enabled the campaign to achieve maximum impact.