Repositioning as an inspired technology leader.
BACHER AG is a leading system partner for intelligent lighting and climate solutions in rail transportation. Inspired by natural light and positive moods in nature, unique future-oriented solutions are created that promote the well-being of passengers.

The challenge.
Despite its technological excellence, BACHER AG had previously lacked a differentiating and emotional brand identity. The aim was to make the company's strengths visible and create a new brand identity that convincingly combines technology and inspiration - for customers as well as for trade fair visitors and partners.

The solution.
Following a strategy workshop, Blaupause repositioned the brand as a technology leader inspired by nature. And developed an image-text mechanism to communicate the company's strengths and unique selling points in an argumentative and emotional way. The brand world was implemented on all necessary media. A professional shoot and the design of an eye-catching trade fair presence, including visual language and text concept, ensured an impressive appearance at InnoTrans, the world's largest trade fair for rail transport technology.

The result.
The repositioning struck a chord with the industry: the trade fair stand at InnoTrans was full and ensured a high level of visibility as well as numerous qualified contacts. The new brand identity sustainably strengthens BACHER as an innovative, inspiring technology leader in international competition.