akquinet specializes in the development and implementation of SAP®️ security and authorization management solutions. It supports companies in the secure design and monitoring of their SAP®️ systems. Technically highly complex, but with a clear goal: to make digital processes secure, efficient and compliant.

The challenge.
The topic of IT security is complex and difficult to grasp at first glance: How can an invisible product be attractively presented? How do you communicate complex technical services in such a way that even non-IT experts understand the benefits? It was particularly challenging to find an approach for the trade fair presence that appeals emotionally and arouses curiosity.

The solution.
In a strategic workshop, we developed a creative central idea that translated IT security into everyday images - simple and memorable. This resulted in an attention-grabbing campaign for use at trade fairs, on the web and in print.

The result.
A full stand at the trade fair and numerous qualified discussions. The new campaign made akquinet visible where security normally remains invisible.