Since 1864, AERZEN has stood for technological progress in blower and compressor technology. AERZEN machines are used in almost every industrial sector where air and gases are conveyed, compressed or measured.

The challenge
Due to the long history and the many marketing measures over time, the brand communication became increasingly diverse and lost its focus. The slogans "Expect Performance" and "Let's Talk" were used in parallel as brand claims and campaign slogans, which made it difficult to apply on the marketing side and difficult to understand on the customer side.

The solution
Blaupause synchronized the industry and product communication under a stringent brand umbrella, using the existing corporate design elements. A uniform brand architecture was developed for all media from the customer's perspective.
The result is a communication toolkit from which an effective marketing tool can be developed quickly and in a target group-oriented manner for every communicative occasion.