RHEWUM is a leading solution partner in industrial screening technology and develops screening machines of unsurpassed reliability.
You can't tell at first glance what the world's best screening machine is all about. Especially not what a perfect application solution it includes. Therefore, RHEWUM asked us to find a new way to communicate the leading solution partner in industrial screening technology across all media - and to boost the slogan "Enjoy the Difference".
In our strategy workshop, we defined the traditional German brand as the market and technology leader for screening machines.
And a leader is not talking about machines, but about everything that leads to the best screening solution for every material. This is exactly where we discovered the possibility of boosting the slogan "Enjoy the Difference". Because we pay attention: to the special challenges, to customer wishes, to quality, to total costs, etc.
In cooperation with the sand artist Eva Aibazova, we developed a unique visual world consisting of faces made of bulk material: Emotional and very close to customer needs for the perfect separation of his material.
Making of the visual world
For various media – whether digital, in live communication or in sales talks – RHEWUM was looking for an expressive way to present itself holistically and address different target groups equally convincingly. The focus had to be on a clear and credible way of communicating added value.
Based of the core terms "partnership, reliability and results" we made the existing claim of RHEWUM "Enjoy the difference" tangible in motion pictures. For this purpose we developed a storyboard that combined the modern research and development of RHEWUM with the emotional world of the sand artist Eva Aibazova. This combination enabled an individual narrative process: authentic and aesthetic all the way to the end.