The Heroes of HEROSE.

Safety in handling technical gases, vapours and liquids.

The challenge

HEROSE is a leading manufacturer of safety valves, especially in the low temperature range. Top quality is of the utmost importance here. But with the slogan "Valves to Endure" the company could not distinguish itself from the competition. Values relevant to the target group were not addressed. As ACHEMA 2018, an important trade fair, was just around the corner, HEROSE commissioned Blaupause to optimally present the company in a difficult environment

The solution

In a strategic workshop we found out that the quality of HEROSE is not only achieved through special industry knowledge, but also thanks to particularly committed employees. The specialised team and the will to achieve maximum performance guarantee that customers are always on the safe side when it comes to dealing with pressures, even under the toughest conditions.

This is why we position HEROSE as the customer-oriented experts for dealing with pressures: As the "HEROSE of Pressure"! In this way we achieve a unique brand image that radiates both internally and externally: every employee is a HEROSE of Pressure - and through his expertise also turns his customers into HEROSE of Pressure.

The result

HEROSE of Pressure – at the ACHEMA 2018.