Inspiration for the travelling of tomorrow.

For BACHER AG

New positioning as an inspired technology leader.


BACHER AG is a leading system partner for intelligent solutions in the fields of light and climate in rail transport. Inspired by natural light and positive moods in nature, unique future-oriented solutions are created that promote the well-being of passengers.

After a strategy workshop, Blaupause repositioned the brand as a technology leader inspired by nature. And developed a brand campaign that communicated the strengths and unique selling propositions of the company both argumentatively and emotionally. The brand world was implemented in all relevant media.

Markenwelt Billboards


I would like to thank Blaupause for the excellent cooperation on both strategic issues and creative implementation. In our many years of cooperation with innovative design-thinking workshops, we have been able to sharpen the positioning of Bacher AG and have implemented a brand world that Blaupause has masterfully implemented on all relevant channels: from the logo to the image film to the trade fair stand at InnoTrans. Bacher AG will continue to take advantage of Blaupause's consulting services in the future. I personally can warmly recommend Blaupause!

André Bösch
Head of Sales & Project Management, Bacher AG, Schweiz

InnoTrans


New appearance at the leading trade fair for rail transport.

+

Messestand

+
+

Iris Krivan

Iris Krivan


"Thanks to the holistic approach of Blaupause, we were able to appear in a new guise at InnoTrans - from the invitation to the landing page to the trade fair stand, the overall picture was convincing."

+
+

Die Visionaries der BACHER AG