Inspiration für das Reisen von morgen.

Für die Bacher AG

New positioning as an inspired technology leader.

BACHER AG is a leading system partner for intelligent solutions in the fields of light and climate in rail transport. Inspired by natural light and positive moods in nature, unique future-oriented solutions are created that promote the well-being of passengers.

After a strategy workshop, Blaupause repositioned the brand as a technology leader inspired by nature. And developed a brand campaign that communicated the strengths and unique selling propositions of the company both argumentatively and emotionally. The brand world was implemented in all relevant media.

Markenwelt Billboards


New appearance at the leading trade fair for rail transport.


Iris Krivan

Iris Krivan

"Thanks to the holistic approach of Blaupause, we were able to appear in a new guise at InnoTrans - from the invitation to the landing page to the trade fair stand, the overall picture was convincing."

Die Visionaries der BACHER AG